Travel, Change, and Our Brains on Conferences

Attending a professional conference with colleagues has always struck me as a highly productive and mind-expanding experience—a learning experience that produces positive and long-lasting results far beyond anything I would have expected. And returning from the American Library Association (ALA) 2011 Annual Conference in New Orleans last week, then diving into Norman Doidge’s book The Brain That Changes Itself, may have finally helped me understand the physiology behind that feeling.

Doidge, in exploring the physiological plasticity of brains—the brain’s ability to rewire itself in response to new situations and challenges—documents how much we do to strengthen our brains when we “engage in tasks in which we must focus our attention as closely as we did when we were younger, trying to learn a new vocabulary or master new skills…That’s why learning a new language in old age is so good for improving the maintain the memory generally. Because it requires intense focus, studying a new language turns on the control system for plasticity and keeps it in good shape for laying down sharp memories of all kinds.”

Any of us who have traveled to places where our native tongue is not spoken can attest to the sense of revitalization that comes from immersion in those unfamiliar settings. It’s as if we are, once again, children, with that child’s sense of wonder and curiosity that so often leads to intellectual growth and creative endeavors. Which is exactly what happens for those of us lucky enough to even temporarily be in an unfamiliar setting like New Orleans, or Chicago, or Washington, DC, or any of the other conference sites in which I’ve been immersed over the past few years.

There is that palpable sense of excitement and stimulation that comes from having to be much more aware of everything around us—temporarily learning a new public transit system, quickly learning the layout of some of the immense conference centers we have to learn to navigate in extremely short periods of time, even something as simple as figuring out where we can find a comfortable place to dine and have conversations with our colleagues. It reawakens the sense of plasticity that comes from something as complex as learning a new language or something as simple as finding our way around in unfamiliar settings. And if we spend a little time afterward reflecting on what we have encountered and acquired—particularly by writing about it—we seem to increase the possibility of rewiring our brains in ways that produce changes no classroom or online learning experience can possibly hope to match.

It’s not as if there’s any one thing to which we can point to document this process. My own experiences in New Orleans were tremendously varied, stimulating, and rewarding. The chance encounter with a colleague over lunch that turned into a two-hour exchange of ideas about marketing and training in a way that left us both eager to build upon the thoughts that lovely conversation produced. The opportunity to help orient and work with conference volunteers and paid staff who were providing information to their 20,000 colleagues who were attending the conference. The spur of the moment opportunity to turn a routine book-signing into a memorable event for all involved. The inspiration provided by hearing colleagues discuss how they were matching technology with library users in innovative ways to produce notable results. The chance to explore something as dynamic as social learning centers through a joint presentation with a couple of cherished colleagues and a receptive and enthusiastic audience under the auspices of the ALA Learning Round Table. And the ongoing stimulation provided by reading, absorbing, and reacting to reports that came to my attention while I was onsite in New Orleans and continuing to reflect on the experience a week after returning home.

It doesn’t take a brain scan or a careful reading of Doidge’s book to provide an understanding of  the value of seeing and treating conferences and all that they produce as part of our essential ongoing learning process. As Doidge says toward the end of The Brain That Changes, the brain needs oxygen…and stimulation…and exercise. And full engagement in continual learning certainly goes a long way in filling those needs.

Paul Signorelli

Paul Signorelli is a writer, trainer, presenter, and consultant based in the San Francisco Bay Area. He works with clients to successfully facilitate the introduction of new technology into organizations; prepares and presents webinars and other online and onsite learning opportunities for a variety of clients; is actively involved in ALA and ASTD; continues to prepare articles for "American Libraries," the eLearning Guild's "Learning Solutions Magazine," and other publications; and co-wrote "Workplace Learning & Leadership" with Lori Reed for ALA editions. Paul can be reached at paul@paulsignorelli.com.

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Learning Round Table Programs at Midwinter

Please join us for fun, learning, and planning at mid winter. The following Learning Roundtable programs taking place at the Midwinter Conference in San Diego:

  • Fri., Jan 7 4:00 pm – 5:15 pm  SDCC-Room 27 B Training for Peanuts: Learning Round Table Meet & Greet
  • Fri., Jan 7 5:30pm – 7:00pm We’re crashing the LITA Happy Hour at Se San Diego, Uber Lounge; 1047 5th Avenue, 619.515.3000
  • Sat ., Jan 8 8:00 am -12:00 pm SDCC-Room 31 A Learning Round Table Board Meeting I
  • Sun., Jan 9 10:30 am 12:00 pm MAR-Pacific Room Training Showcase Planning Meeting
  • Mon., Jan 10 10:30 am – 12:00 pm SDCC-Room 11 B Board Meeting II
  • Mon., Jan 10 1:30 pm – 3:30 pm SDCC-Room 30 B Staff Development Discussion

SDCC- San Diego Convention Center

MAR- San Diego Marriott and Marina – ALA Headquarters

Lori Reed

Lori Reed, Managing Editor of ALA Learning, has more than 15 years experience in training and is the Learning & Development Coordinator for the Charlotte Mecklenburg Library where she oversees the learning & development of a diverse group of staff at twenty libraries. Lori’s passions are performance consulting, learning strategies, and e-learning. Lori is coauthor, with Paul Signorelli, of Workplace Learning and Leadership: A Handbook for Library and Nonprofit Trainers. Lori also blogs at LoriReed.com and can be reached at lori[at]lorireed.com.

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ALA Conference 2010: Trainers Talking and Acting as Leaders

You can’t, as a few of us suggested during a presentation on trainers as leaders sponsored by the American Library Association (ALA) Learning Round Table at the Association’s 2010 Annual Conference in Washington, D.C. last week, be in that city without thinking about leadership. The monuments, the government buildings, the sense of history that surrounds you makes it an undeniable presence—something that permeates your entire being as deeply as the hot and humid weather which greeted us.

So it was natural that a few of us—Maurice Coleman, Technical Trainer for Harford County (MD) Public Library and host of the biweekly T is for Training podcasts; Sandra Smith, Learning and Development Manager at the Denver Public Library system; and Louise Whitaker, Training Coordinator from Oklahoma’s Pioneer Library System—chose leadership as the topic for a 90-minute conference session that was part formal presentation, part panel discussion, and lots of interaction with approximately 50 colleagues who joined us for that Sunday morning gathering.

Drawing from interviews Lori Reed and I have been doing with Maurice, Sandra, Louise, and several others for Workplace Learning and Leadership: A Handbook for Library and Nonprofit Trainers (to be published by ALA Editions in May 2011) to document the leadership roles that workplace learning and performance professionals are assuming in libraries and other organizations across the country, we began with the idea that leadership is positively explosive. When it is effective, it lights up skies. Draws people together. Creates collaborative opportunities and results which are not achieved in any other way.

Leadership, for most of us, doesn’t mean we have to be bombastic. It’s the day to day incremental efforts we make that lead to long-term and sustainable changes within our organizations. And that’s what our colleagues seem to appreciate most from us.

Lori and I, in our interviews and our own experiences, are not finding a one-size-fits-all model of leadership, nor is that what we expected.  Interviewing colleagues from the ALA Learning Roundtable and from other organizations throughout the United States, we are, instead, finding a group of very passionate, creative, and dedicated people doing what they believe is right. And even though Lori couldn’t be with us in Washington, D.C. last week, we were lucky to have a few of the people who have been guiding us so they could share a little of what we’ll be dealing with in the book.

Maurice, for example, discussed how the T is for Training podcasts draw colleagues from a geographical cross section of the country together every other week to discuss workplace learning and performance issues and solutions. Those live shows provide a first-rate forum for the exchange of ideas and have been instrumental in further developing a community of learners among those responsible for fostering organization-wide communities of learning.

Shifting gears a bit, Louise talked about how she revamped the entire way in which evaluations were conducted at Pioneer to determine whether the learning opportunities she was designing and offering to staff were actually producing results of benefit to the library, its staff, and its users.

During the final segment of our discussion, we moved to the heart of library trainers as leaders within their own organizations: Sandra provided examples of how she works from a position at the library management table to help shape and implement workplace learning and performance programs. By consistently working to be part of the decision-making process in terms of designing and offering learning opportunities for staff at Denver Public, she shapes as much as implements what her colleagues need and appreciate in a workplace learning and performance program.

Exchanges between presenters and audience members were as lively and creative as the topic we addressed; in briefly discussing ways to create something sustainable from our initial 90 minutes together rather than having that session be an isolated learning experience, one member of the Learning Round Table offered to collect business cards and set up an online discussion group for those who wanted to continue the conversation.

If that’s not creative leadership in action, I need to go out and do more interviews.

N.B. – For a different view of leadership on display at the 2010 ALA Annual conference, please see Paul’s Leaders Emerging article.

Paul Signorelli

Paul Signorelli is a writer, trainer, presenter, and consultant based in the San Francisco Bay Area. He works with clients to successfully facilitate the introduction of new technology into organizations; prepares and presents webinars and other online and onsite learning opportunities for a variety of clients; is actively involved in ALA and ASTD; continues to prepare articles for "American Libraries," the eLearning Guild's "Learning Solutions Magazine," and other publications; and co-wrote "Workplace Learning & Leadership" with Lori Reed for ALA editions. Paul can be reached at paul@paulsignorelli.com.

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Training, Planning, and Collaborating to Build the Future

Trainer-teacher-learners are by nature forward-thinking and collaborative. There is no reason, after all, to invest time, money, energy, and other precious resources into helping others learn if we don’t believe there will be a payoff for everyone involved.

It’s no surprise, therefore, to see that local, regional, and national groups of trainers are providing replicable examples of how to produce magnificent results with a modicum of effort even during the challenging times we’re facing. Members of the American Library Association (ALA) Learning Round Table, for example produced two sell-out training workshops at the 2009 ALA Conference in Chicago this summer while other groups were struggling to attract minimal audiences; we also once again presented a first-rate “training showcase” open free of charge to our colleagues throughout ALA.

Training and other professional groups around the world, undaunted by the difficulty of attracting participants, are producing “future of library” conferences and panel discussions to inspire like-minded colleagues.  ALA itself, this summer, had a standing-room-only panel discussion on the topic.  The University of Arizona has sponsored conferences for several years. The Colorado Association of Libraries, Queensland (Australia) Department of Education and Training, and Southeast Florida Library Information Network have all recently been involved in future of library conference planning, and a “Future of Libraries within the Framework of Sustainable Development” was held on the island of Guadeloupe in June 2009.

An earlier article for this blog detailed the successes achieved by trainers in the Mt. Diablo Chapter of the American Society for Training & Development in attracting and retaining new members; at the heart of the success were the collaborative efforts of a few of us who improved the Chapter’s speaker series so it provided effective training for the trainers it is meant to serve.

Similar successes have come from another informal group of trainers meeting in the San Francisco Bay Area: the Pacific Library Partnership Staff Development Committee (formerly the Library Staff Development Committee of the Greater Bay Area). Seeing how this group operates suggests that we are far from living in a protracted dark age for training in spite of training-budget cutbacks.

The 10 to 12 core members of the group, in planning our fifth annual future of libraries conference this year, recognized early in our planning process that attracting attendees would be a challenge, so we made some key decisions. We would continue to rely on the individual skills of our planning group to use available resources—attracting an enthusiastic speaker whom we knew we could afford, enticing local presenters who were willing to volunteer their time to be part of what we were developing, relying on a combination of a first-rate publicist on our committee and additional well coordinated marketing efforts undertaken by other members of the committees to do much more than we have done before in reaching prospective paid attendees—without letting any part of the process become overwhelming for any individual member of the planning group.

A key to our continuing successes—and this year’s event was another profitable endeavor even though attendance was, as anticipated, considerably lower than it has been in better times: approximately 100 people compared to the sell-out audiences of 220 we have had in previous years—is that we employ a combination of well defined roles and a willingness to step in wherever needed as our time allows.

As is the case with every successful group I work with, I see an amazing ability for my colleagues in this training group to accomplish a lot in very little time (one face-to-face meeting every other month), combine skills to attain a well establish goal (producing conferences and other training events with real value to the people who attend them), and donate a very limited number of hours of work (five to 10) between each meeting so the projects stay on track. If we see that we need to increase our marketing and other promotional endeavors, we coordinate our efforts to combine personal contact, email messages, and the use of listservs to reach our audience. If we discover that we’re not attracting the presenters whom we need, we continue sharing resources by phone, email, or face to face until we have a winning package.

The result is that we continually produce events we’re proud of offering—events which inspire our audiences with useful and easily adapted ideas they can apply when they return to work. And we have fun—which, I believe, is the real future of libraries, training groups, and everyone we touch through all the work we do. For by showing others how easy it can be to achieve significant and long-last goals, we are offering the best we have to offer as trainer-teacher-learners.

Paul Signorelli

Paul Signorelli is a writer, trainer, presenter, and consultant based in the San Francisco Bay Area. He works with clients to successfully facilitate the introduction of new technology into organizations; prepares and presents webinars and other online and onsite learning opportunities for a variety of clients; is actively involved in ALA and ASTD; continues to prepare articles for "American Libraries," the eLearning Guild's "Learning Solutions Magazine," and other publications; and co-wrote "Workplace Learning & Leadership" with Lori Reed for ALA editions. Paul can be reached at paul@paulsignorelli.com.

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