Posts tagged conference planning

Trainer-teacher-learners are by nature forward-thinking and collaborative. There is no reason, after all, to invest time, money, energy, and other precious resources into helping others learn if we don’t believe there will be a payoff for everyone involved.

It’s no surprise, therefore, to see that local, regional, and national groups of trainers are providing replicable examples of how to produce magnificent results with a modicum of effort even during the challenging times we’re facing. Members of the American Library Association (ALA) Learning Round Table, for example produced two sell-out training workshops at the 2009 ALA Conference in Chicago this summer while other groups were struggling to attract minimal audiences; we also once again presented a first-rate “training showcase” open free of charge to our colleagues throughout ALA.

Training and other professional groups around the world, undaunted by the difficulty of attracting participants, are producing “future of library” conferences and panel discussions to inspire like-minded colleagues.  ALA itself, this summer, had a standing-room-only panel discussion on the topic.  The University of Arizona has sponsored conferences for several years. The Colorado Association of Libraries, Queensland (Australia) Department of Education and Training, and Southeast Florida Library Information Network have all recently been involved in future of library conference planning, and a “Future of Libraries within the Framework of Sustainable Development” was held on the island of Guadeloupe in June 2009.

An earlier article for this blog detailed the successes achieved by trainers in the Mt. Diablo Chapter of the American Society for Training & Development in attracting and retaining new members; at the heart of the success were the collaborative efforts of a few of us who improved the Chapter’s speaker series so it provided effective training for the trainers it is meant to serve.

Similar successes have come from another informal group of trainers meeting in the San Francisco Bay Area: the Pacific Library Partnership Staff Development Committee (formerly the Library Staff Development Committee of the Greater Bay Area). Seeing how this group operates suggests that we are far from living in a protracted dark age for training in spite of training-budget cutbacks.

The 10 to 12 core members of the group, in planning our fifth annual future of libraries conference this year, recognized early in our planning process that attracting attendees would be a challenge, so we made some key decisions. We would continue to rely on the individual skills of our planning group to use available resources—attracting an enthusiastic speaker whom we knew we could afford, enticing local presenters who were willing to volunteer their time to be part of what we were developing, relying on a combination of a first-rate publicist on our committee and additional well coordinated marketing efforts undertaken by other members of the committees to do much more than we have done before in reaching prospective paid attendees—without letting any part of the process become overwhelming for any individual member of the planning group.

A key to our continuing successes—and this year’s event was another profitable endeavor even though attendance was, as anticipated, considerably lower than it has been in better times: approximately 100 people compared to the sell-out audiences of 220 we have had in previous years—is that we employ a combination of well defined roles and a willingness to step in wherever needed as our time allows.

As is the case with every successful group I work with, I see an amazing ability for my colleagues in this training group to accomplish a lot in very little time (one face-to-face meeting every other month), combine skills to attain a well establish goal (producing conferences and other training events with real value to the people who attend them), and donate a very limited number of hours of work (five to 10) between each meeting so the projects stay on track. If we see that we need to increase our marketing and other promotional endeavors, we coordinate our efforts to combine personal contact, email messages, and the use of listservs to reach our audience. If we discover that we’re not attracting the presenters whom we need, we continue sharing resources by phone, email, or face to face until we have a winning package.

The result is that we continually produce events we’re proud of offering—events which inspire our audiences with useful and easily adapted ideas they can apply when they return to work. And we have fun—which, I believe, is the real future of libraries, training groups, and everyone we touch through all the work we do. For by showing others how easy it can be to achieve significant and long-last goals, we are offering the best we have to offer as trainer-teacher-learners.