ALA 2010 – Building with Competencies

Sandra Smith, Denver Public Library and Betha Gutsche, WebJunction
ALA Annual Conference, June 26, 2010

A blog post based on my notes from this presentation

By Heidi Nagel, Kent District Library (MI) Training Manager, AKA She who hath not blogged before

Charmed by my new sandals, I ventured toward this session from the Convention Center with a perky step.  Soon I stumbled on heat-rippled sidewalks through carcinogenic bus flatulence with frizzy hair and the gruesome realization that my new sandals were made of saw grass.  Fortunately, I arrived at the Grand Hyatt (4 blocks away) in time for a life-saving cup of iced green tea which I immediately applied to the few pulse points for which modesty allows.  But that’s another blog post about creating an environment conducive to learning.

Competencies

Sandra and Betha tag teamed this session, providing learners with an understanding of what competencies are and how their use benefits both individual employees and libraries.  The duo profiled six case studies, demonstrating libraries’ successful utilization of competencies in learning programs.  Here is the link to their extensive and informative presentation, http://www.webjunction.org/conferences/-/articles/content/99973597.

According to Betha, competencies are the “skills, knowledge & behaviors necessary for the performance of a job or a specific task.”  I italicize behaviors because competencies are often referred to as “KSAs,” or Knowledge, Skills, and Abilities (or Attitudes).  I like the use of behaviors because the way someone acts is observable, measurable, and therefore, trainable.  Behavior also conjures up what we all want our employees to do, regardless of how they feel.  (However, for onomatopoeic reasons, I don’t advocate using the acronym SKBs.)

Sandra discussed micro and macro applications of competencies.  At the micro level, competencies help individual employees understand what is expected of them.  Competency-based job descriptions and learning plans provide answers to basic questions employees ask; what am I supposed to do and how am I supposed to do it?  On the macro level, competencies help organizations achieve goals.  By ensuring staff’s consistent application of organizational competencies, a library is accountable to stakeholders and the community, gains credibility with customers, implements building blocks for a learning organization, and demonstrates commitment to staff as an asset.

Subjective summaries of three of the case studies

Pierce County Library System (WA) generated core skills and qualities for all library employees.  I appreciate their approach of asking “What does this look like at work?”  What are library staff doing (again with the behavior) when they demonstrate the competency “embracing change and learning”?  They are actively seeking opportunities, staying current in their field, and being open to new ideas.  What they aren’t doing is assuming things are good enough, rejecting suggestions, or ignoring available learning opportunities.

Karen Burns, Southwest Iowa Library Service Area Administrator, created a nifty self-directed technology wiki for staff to assess and improve their core technology competencies.  I’m intrigued by this Karen Burns quote, “I want my staff to be the technology wizards our public thinks we are.”  I’m mentally chewing on this.  Some librarians believe they must know everything that patrons will ask about technology or gadgets and get frustrated when they don’t.  (And who do they hold responsible for that?)  Other librarians view technology issues like reference questions, they don’t immediately know the answer, but have some ideas about where to find information to help the patron.  (BTW – I’d love to hear from other library trainers on this dichotomy!)

Arapahoe Library District (CO) used competencies to overhaul their system-wide training goals.  Having just completed the same process, I second their reasoning: 

  • Needed clarity for performance expectations of staff,
  • Provide a framework for redesigning and expanding a system-wide training curriculum,
  • Needed clarity around supervisor expectations of training content, and
  • System-wide focus on enhancing training program effectiveness.

To this, I would add “Ensure staff possesses the skills required to meet the service goals of the library.”  KDL’s new strategic plan includes new public service priorities, meaning staff needs new skills/competencies to provide those services and meet the strategic objectives of the library.

A new competency for Heidi

I also learned that one competency required for me to perform my job as Training Manager is “Successful navigation to beneficial learning event through unspeakably harsh terrain.”  To demonstrate mastery of this competency, what must I know?  What skill/s must I have?  How must I behave?  I must know how to check weather forecasts and dress appropriately.  I could acquire the skill of standing underneath office window air conditioners in order to capture the condensation and prevent dehydration.  And I must behave cool as a cucumber with charm and professional poise like Betha, swapping my accessories from foot-chewing sandals to whimsical barrettes like the delightful Sandra.

ALA Annual: Building With Competencies

Building With Competencies
ALA LEARNRT
Track: Human Resources and Staff Development

Once you’ve determined the competencies needed by your staff, what next? Competencies are building blocks—there are a variety of constructions to be built with them for guiding staff training, recruitment, and other personnel strategies. Join us as we explore strategies and case studies of competency based staff development efforts.

Saturday, June 26, 2010 1:30-3:30pm

Lori Reed

Lori Reed, Managing Editor of ALA Learning, has more than 15 years experience in training and is the Learning & Development Coordinator for the Charlotte Mecklenburg Library where she oversees the learning & development of a diverse group of staff at twenty libraries. Lori’s passions are performance consulting, learning strategies, and e-learning. Lori is coauthor, with Paul Signorelli, of Workplace Learning and Leadership: A Handbook for Library and Nonprofit Trainers. Lori also blogs at LoriReed.com and can be reached at lori[at]lorireed.com.

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Building with competencies

Trying to create the definitive set of competencies for all library organizations is like creating the definitive LEGO® construction—no matter how spectacular, people will still want to build their own creations. The Competency Index for the Library Field was compiled by WebJunction with that in mind. It provides libraries with the set of building blocks from which to construct a foundation for the development of staff training, recruiting, succession planning, and other personnel strategies.

The Competency Index ‘blocks’ come in four sizes.

  • Large blocks: broad categories, such as Library Management, Personal-Interpersonal, etc.
  • Medium blocks: sub-categories, such as Communication, Customer service, etc. under the Personal-Interpersonal category
  • Small blocks: statements of competency related to the sub-category; for example, Customer Service has four competency statements
  • Tiny blocks: more detailed statements of the knowledge, skills, attitudes, and behavior (KSAs) associated with each competency statement; for example, each customer service competency statement has between 3-5 KSA statements.

So mix-and-match freely and let the constructions begin.

Competencies are only the foundation. Check out the connections to courses and resources for building the superstructure for staff development.

Lori Reed

Lori Reed, Managing Editor of ALA Learning, has more than 15 years experience in training and is the Learning & Development Coordinator for the Charlotte Mecklenburg Library where she oversees the learning & development of a diverse group of staff at twenty libraries. Lori’s passions are performance consulting, learning strategies, and e-learning. Lori is coauthor, with Paul Signorelli, of Workplace Learning and Leadership: A Handbook for Library and Nonprofit Trainers. Lori also blogs at LoriReed.com and can be reached at lori[at]lorireed.com.

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Webinar: Learning for Learning Profesionals: Competencies, Strategies and Resources”

CLENE and Webjunction are co-sponsoring a great Webinar on Thursday, December 11, 11 a.m. PST, (1;00 CST, 2 p.m. EST): Learning for Learning Professionals: Competencies, Strategies and Resources.

REGISTRATION: http://evanced.info/webjunction/evanced/eventsignup.asp?ID=1546

PRESENTERS: Mary Ross, CLENERT Board member and former manager of staff development at the Seattle Public Library, will lead the discussion. She will be joined by Betha Gutsche, curriculum designer for e-learning initiatives at WebJunction, and Jennifer Homer, vice president of external relations for the American Society of Training and Development.

DESCRIPTION:

As trainers, continuing education coordinators and staff development managers, we believe in lifelong learning. We are committed to helping library employees improve their skills and build successful careers. As cheerleaders for organizational and individual learning, do we sometimes lose sight of our own learning? What are we doing to invest in ourselves? What are the competencies that we will need as we lead our libraries in future skill development and employee learning?

To celebrate Employee Learning Week, join us for an exploration of current and future competencies for learning professionals working in libraries. We will look at strategies for our own development and the resources available to help us pursue them.

ASTD’s Employee Learning Week, December 8-12, features champions, who successfully connect staff learning with achieving results. For more information, go to: http://www.employeelearningweek.org/.

Mary Ross, CLENERT Board member and former manager of staff development at the Seattle Public Library, will lead the discussion. She will be joined by Betha Gutsche, curriculum designer for e-learning initiatives at WebJunction, and Jennifer Homer, vice president of external relations for the American Society of Training and Development.

This hour-long webinar is co-sponsored by WebJunction and  ALA’s Continuing Library Education Network and Round Table (CLENERT).

Register here: http://evanced.info/webjunction/evanced/eventsignup.asp?ID=1546

Good CLENE Conversation

Once again, CLENE events at ALA were sizzling. The pre-conference workshops on Friday were filled to capacity and the Training Showcase on Sunday afternoon was the place to be. In between sipping lemonade and munching pretzels, I talked myself hoarse in two hours of conversation with the steady flow of library trainers and supervisors. What a dynamic subset of the library world—so full of ideas and energy.

Find slide presentations and handouts from all events In the CLENE section of the ALA Conference Materials Archive.

  • Competencies For Your Staff: From Implementation to Integration (morning pre-conference)
  • Implementing A Staff Development Plan (afternoon pre-conference)
  • CLENE Training Showcase

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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The Change Competency

The “C” word looms larger every year as the pace of change seems to increase relentlessly. Talk abounds of new technologies in libraries and the competencies necessary to implement them. Sarah Houghton-Jan recommends holding a class on coping with change as part of technology training. A recent discussion on the CLENE list revealed that many library organizations understand the need to address a fundamental acceptance of change before real advancement can be made in training. Infopeople shares its materials from two workshops on change—Effective Change Management and Living With Change.

In compiling the WebJunction Competencies, I added sections for “staying on top” in which I defined competencies for understanding the “resources and strategies for keeping up with new technologies.” I would like to augment that with a definition of competencies for CHANGE:

  • Be Curious. Maintain an openness to new ideas and, at the very least, find out more about them—how they work and how they might enhance library service.
  • Put your Heart into your work. If you seek to provide the best service to your patrons, the need to change will follow more naturally.
  • Take Action. If you are proactive in looking for new directions and possibilities, you’re less likely to feel steamrollered by change.
  • Nix the negativity. The “no, it won’t work” response to innovations won’t help you, your library, or your patrons.
  • Set realistic Goals for yourself. Accept that you won’t meet all standards all the time. Define for yourself (or with your supervisor) what skills and knowledge you need to do your best at your job.
  • Exchange knowledge freely. Help your colleagues to understand new systems and technologies. Avoid the all-too-prevalent tendency to play one-upmanship with techno knowledge.

Change is here to stay, so we might as well learn to love it.

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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Staff training is a-buzzing

Competencies are a hot topic recently. When the Library Revolution blogger wrote about minimum competencies for library staff, she touched a nerve. Her post spawned a flurry of comments and other blog posts. With Houghton-Jan’s new publication on Technology Competencies and Training for Libraries and WebJunction’s Competencies for Public Access Computing Programs, there is a growing body of standards to lay a foundation for staff training.

“While competencies aren’t the sexiest topic in libraries today, they are certainly one of the most practical,” says LibrarianInBlack. Okay, not exactly sexy, but there is a distinct sizzle around the topic of staff training. The buzz was manifest at the CLENE events at ALA this year. The Showcase was so well attended that the exhibits and visitors flowed out into the hallway, causing passers-by to drop in just to see what all the excitement was about.

Another CLENE event, Learning When There Is No Time To Learn, filled a 200-seat room to over-flowing. Not only did attendees listen avidly for the 2-hour session, they shared tips and strategies from their own libraries. It’s clear there’s a lot of energy and creativity going into staff training at all levels.

When library staff embrace a lifelong learning attitude for themselves as enthusiastically as they promote it for their patrons, we will all be stronger. If you haven’t seen Charlotte Mecklenburg Library’s video 71/2 Habits of Highly Successful Lifelong Learners, check it out. And don’t forget to have fun learning!

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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