Learning 2010: The Continuing Power of Collaboration

Looking back at what we learned this year produces some interesting conclusions—not the least of which is that it wasn’t so much a year of trying to create something entirely new, but, rather, a time to step back long enough to survey what surrounded us and learn more effectively how to use the collaborative resources we’ve been given: wikis. Shared document tools including Google Docs and Dropbox that are helping us incorporate cloud computing into our training-teaching-learning efforts. Web-conferencing tools ranging from WebEx, Dimdim, and TalkShoe to Google Talk and Skype for the delivery of just-in-time learning. And LinkedIn discussion groups and Twitter as a way of seeking and exchanging information that contributed to more effective learning for everyone involved rather than as a way to simply tell others where we were sitting and drinking coffee or waiting for a bus to arrive.

What remains at the heart of this learning process is the power of collaboration face to face as well as online, and what made 2010 so fruitful for so many of us was the way we managed to work together in a variety of often overlapping settings to the benefit of learners and our learning colleagues. If you haven’t yet hopped on the train, let’s take a ride together to see how these tools and how collaboration have been serving us and may well end up serving us even more effectively in the months and years to come.

The ALA Learning Round Table provides a natural starting point. In addition to providing an ongoing collaborative forum for face-to-face exchanges at American Library Association conferences to promote and support effective learning opportunities for members and prospective members, it has been developing a wiki where trainers can post as well as seek resources developed by their colleagues. The Round Table’s monthly online meetings further advance its mission of helping trainer-teacher-learners collaborate to produce resources and results that we would otherwise not enjoy. And ALA Learning—the blog where this piece is being posted—not only provides us impetus to collaborate through sharing articles but also contributes to the larger goal of drawing together trainers who are working within or working side by side with libraries rather than leaving all those one-person training offices and libraries without formal training programs in a frustrated state of isolation.

Another productive community of learners where collaboration is the order of the day is Maurice Coleman’s biweekly online T is for Training discussions. Interested regulars—the “usual suspects”—and guests frequently interact during these online hour-long free-ranging conversations via Talkshoe on a variety of topics of interest and importance to those involved in workplace learning and performance, and those discussions helped open doors this year to routes of exploration such as the possibility of helping promote the development of libraries as social learning centers. They also led to additional collaborations including the webinar Maurice and I designed and delivered in October 2010 to more than 400 participants for WebJunction—another great collaborative forum for trainer-teacher-learners in libraries. All of these tools and resources are easy to access and/or use, and they are well worth considering for workplace learning and performance programs.

The American Society for Training & Development (ASTD) remains yet another gathering place at the local, regional, and national levels face to face as well as online for many of us. Opportunities for productive collaborations abound at many levels: through membership on Chapter boards and collaboration at national conferences, through learning opportunities provided via webinars, through postings on LinkedIn discussion groups, and through groups including the National Advisors for Chapters which meet face to face and use a variety of online tools and posted online documents to do business throughout the year.

My own familiarity and comfort with collaboration via wikis took a quantum leap this fall when I was accepted onto the New Media Consortium’s 2011 Horizon Report Advisory Board; all 40 of us from countries all over the world did all our work asynchronously, online, via the wiki which leads to completion of the report; among the pleasant surprises, given the small number of people involved in this worldwide project, was the discovery that ALA Learning colleague Lauren Pressley was part of the group.

If anyone remains unsold on the powerful benefits provided by collaboration and the use of the social networking tools we’ve been exploring, Tony Bingham and Marcia Conner’s new release, The New Social Learning: A Guide to Transforming Organizations Through Social Media, may prove to be the tipping point. As James Surowiecki notes in The Wisdom of Crowds, those who engage in collaborations are often the most prolific and successful at what they do (pp. 162-163). And that, of course, remains a lesson well worth absorbing anytime—not solely in the year just ending.
N.B.: Those interested in exploring the theme of collaboration through a variety of tools and other resources will find plenty of options in “Community and Collaboration in an Onsite-Online World: An Annotated Bibliography.”

Paul Signorelli

Paul Signorelli is a writer, trainer, presenter, and consultant based in the San Francisco Bay Area. He works with clients to successfully facilitate the introduction of new technology into organizations; prepares and presents webinars and other online and onsite learning opportunities for a variety of clients; is actively involved in ALA and ASTD; continues to prepare articles for "American Libraries," the eLearning Guild's "Learning Solutions Magazine," and other publications; and co-wrote "Workplace Learning & Leadership" with Lori Reed for ALA editions. Paul can be reached at paul@paulsignorelli.com.

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A Model for Librarian Training: The Media 21 Program

I am most fortunate to work in a school district (Cherokee County) that has invested time and resources into technology integration training not only for teachers, but also for school librarians.  Our school district recognized early on that our hardware and network infrastructure could not be truly utilized to the fullest extent without instructional support to help district educators effectively integrate technology for improving student learning.  Our district’s innovative Teach 21 and Media 21 programs focus on strategies for engaging students and creating a learning-centered, participatory environment for students.  Ultimately, the overarching program goal is to increase teacher and school librarians’ Level of Technology Integration (LOTI), which is assessed with a pretest and then a final assessment with the rubric for each participant’s culminating Capstone Project.

The Media 21 program, launched in the Fall of 2007, provides school librarians in my district an opportunity not only to hone their teaching craft and expand their toolkit of learning strategies to use in the library, but school librarians can also obtain strategic equipment or hardware that may be needed to support learning initiatives that they have collaboratively planned with classroom teachers.  Jackie Hopkins, Assistant Superintendent of Accountability, Technology and Strategic Planning, explains the significance and value of the Media 21 program:

The MediA21 program provides collaborative opportunities for the school media specialist and the classroom teacher, integrating information literacy skills and competencies into daily classroom lessons and projects.

Esther Brenneman, Instructional Technology Facilitator for my Cherokee County School District, cites five positive benefits of the Media 21 program:

  • The Media 21 program provides collaborative opportunities for the media specialist and classroom teacher.
  • The program provides extensive professional development training in both pedagogy and skills development with latest web 2.0 tools/technologies.
  • The program can help establish the school library media specialist as a leader in her/his school (new Empowering Learners role) as they provide professional training, collaborative efforts and become recognized as a curricular expert.
  • The program is a great opportunity for personal and professional growth..what a great role model for others in the school building!
  • The program establishes information literacy competencies for the entire school, promoting digital citizenship for all (both students and teachers as well as administration).

School librarians apply to the program in the spring of the year they wish to begin enrollment.  The program, which is designed to be completed in a two-year period, begins with a course “The Engaged Learner” that is a mandatory prerequisite for all participants.  In this course, participants explore contemporary learning theories and educational research related to technology and new media literacies; the focus is on how teachers and librarians can apply that research and those learning/teaching paradigms to their practice.

Once you  have completed this introductory course, you then have a mix of required and optional classes you can take over the course of the program.  Courses may include but are not limited to offerings such as SmartBoard/Promethean Board 101 and 102, Podcasting 101, Blogging, Digital Storytelling (Beginning and Advanced), Information Literacy, Scratch, Google 101, Wiki 101, and Web 2.0.  Most participants complete their coursework within the first 12 -18 months and follow the suggested timeline so that they have a solid foundation for the culminating Capstone Project.   Participants also complete a virtual course in online safety so that they are better prepared to teach digital citizenship and have a better awareness of how students can use the web safely.  Another feature of the program is ongoing blog entries participants compose to actively reflect and engage in metacognition on their practice and activities/concepts they are exploring in their coursework.  Throughout the program, participants build a learning portfolio housed on the district’s SharePoint site that includes the blog reflections, student learning artifacts, and librarian created technology integration projects. Technology integration project guidelines are available by viewing this document; in addition, librarians may submit ideas for additional tech integration projects for approval.

The Capstone Project, which is completed during the final year of the program, provides school librarians an opportunity to design and implement a learning initiative that focuses on one or more aspects of information literacy.  Project proposals are submitted in the spring and once approved, may be implemented anytime during the subsequent academic year.  The proposal consists of a mini-research paper on the technologies and/or learning theories associated with the project, a proposal that outlines what information literacy skills will be integrated into the project and how the librarian’s Level of Technology Integration (LOTI) will be improved through the project, and identification of standards addressed in the project, which may include ISTE’s NETS-S for Students, ISTE’s NETS-S for Teachers, the AASL Standards for 21st Century Learners, and Georgia Performance Standards.  Each participant presents his/her project at the district’s annual Capstone Expo held annually in May.  I will be presenting my Capstone this spring and am excited that my collaborating teacher, Susan Lester, and some of our Media 21 students will be helping me present our project.

For me, the Media 21 program and my Capstone Project I have implemented since August 2009 have provided a vehicle to develop and pilot a rich collaborative project that has focused on information literacy issues including digital citizenship, social scholarship, cloud computing, evaluation and assessment of the authority of information sources as students have planted the seeds of a personal learning network/environment.  This collaborative project I have co-piloted with classroom teacher Susan Lester has been one of the most gratifying experiences of my librarian career and one that I believe is having a meaningful impact on learning for the students who are in our two classes in this pilot project.  Media 21 has opened a door to the kind of collaboration of which I once only dreamed, and it is a program model I believe that could support other school districts’ efforts to enhance 21st century school librarianship.

You can read, see, and hear more about my Media 21 Capstone project by visiting either my personal Media 21 Capstone Project page (this version is hosted independently of my internal district portfolio) or visit this page to hear more about it, view some terrific supporting videos, and watch an archived version of a webinar I recently participated in as part of the CRSTE Cyberconference in Feburary 2010.

What do you think about this model of professional development for school librarians?  Do you see possibilities for this model to be used in other settings, such as public or academic libraries?  Please share your thoughts!

Project Runway: 5 lessons for training and design

I recently got hooked on Project Runway, the reality show in which aspiring fashion designers compete to create new designs within significant restrictions on time, materials, and theme. I’m not a fan of reality shows nor am I a fashionista, but I find it fascinating to watch the participants’ responses to working creatively under intense pressure. I see some application to training and instructional design.

1. Mind the scope
The Project Runway participants perform under grueling time constraints. They hear about the theme of the week, make some quick sketches, go shopping with specified budget and time limits, start fabricating, fit their models, and polish the garments into readiness for the runway—all within a 15-hour day, followed by a 4-hour stint. It is critically important for them to gauge their designs to what can effectively be accomplished in that relentless schedule. Awareness of the realistic scope of a project is essential. In episode 6 of this season, Amy launched into an ambitious effort to create a pair of pants out of multi-layered, overlapping petals of fabric. She miscalculated the scope of the effort needed to pull it off successfully and she ended up being smacked down by the judges. Instructional designers and trainers also need to be mindful of scope. Although they may have more time to create training modules, the time constraint is in the delivery of the learning. It is tempting to cram too much into a lesson, to overload the learner and defeat the learning. Know your parameters and design accordingly.

2. Failure is okay …to a point
On Project Runway, designers are encouraged to take risks. Those who play it safe or stick to reliable formulas are not likely to arouse the judges’ admiration and votes. In many organizations, there is increasing attention to the productive aspects of risk-taking and failure. All this is good. However, there should be self-check points along the path of risk. When Jonathan’s colleagues were referring to one of his dresses as an explosion in a toilet paper factory, it was time for him to stop and seriously appraise his direction instead of plunging blindly ahead (episode 6). When Amy worried about the unruliness of her hair-filled, cowl-necked dress, it would have been a good move to just cut it off and rethink her expression of the concept (episode 8). Risk-taking stretches designers and trainers in new directions, but if those directions are not productive, know when it’s time to pull out and start over.

3. Limitation is liberating
In my favorite episode of this season (#7), the crew headed to the hardware store to buy all of their materials. As usual, they had a limited budget and time in which to make purchases. This combination of constraints produced some of the most impressive fashion creations I’ve seen on the show. Jay fabricated a stunning haute couture outfit out of black plastic garbage bags and blue painters tape. Mila sliced up black and white plastic paint tray liners into an amazing dress that totally belied the humble materials. By contrast, a later design challenge that was conceptually wide open, asking for fashions evoking earth, air, fire, or earth, yielded the least interesting garments. It’s tempting to seek out ever more sophisticated design tools to deliver effective training, but it’s a good exercise to see what you can accomplish with humble materials and simple techniques.

4. No prima donnas
Episode 9 paired the remaining eight designers in teams, forcing these highly individualist design sensibilities to work collaboratively. Jay, who has displayed superstar qualities in design and craftsmanahip, bombed seriously when he had to work with Mila. The animosity between the two of them was right on the surface. Mila was able to keep cool and focused but Jay stumbled badly. He was not able to manage his emotions and concentrate on the outcomes. Not only was his design poorly conceived, it was poorly crafted—a setback for the man who had produced that brilliant garbage bag outfit. There’s more room for prima donna behavior in the fashion world than there is in the training world. In training, collaboration is common. Even for those trainers who work solo, there is always team-building with your learners. Excellent training design and delivery is underwritten by those soft skills that enable good communication and teamwork.

5. Be unruffled
I am always impressed at the calm and confidence of the designers as they watch the models walk the runway in their creations. They speak with assurance about the concept and the technical effort they had put into the fashions, even if they are about to be cast out of the competition. In training, it’s the learners who are the ultimate judges. Go before them with confidence, take critiques in stride, and take your lessons learned back to the drawing board for the next round.

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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A Collaborative Learning Experiment: Top Ten Customer Service Skills for Library Staff

Recently I was asked to give a 15 minute talk on customer service skills to the Huntsville – Madison County Public Library Public Service staff at their regular monthly meeting. Though I started the discussion with ten points outlined below, I knew that our front line staff could contribute even more and wanted to capture the exchange. We live-blogged it on our Drupal-based staff Intranet, adding notes during the discussion and encouraging comments afterward. Here are the results of that conversation:

  1. Greet every customer
    Every single patron deserves your eye contact: A smile and a hello are even better. Jackie Matthews (Youth Services) spoke of introducing herself, letting the patron know that she is willing to help if there are problems or questions. “Be alert for customers that come in the library angry or upset, a greeting validates the patron and let’s them know they are valuable to us. Sometimes a patron just doesn’t know where to go and will hover around a public service desk or in the stacks, often not asking for help.” Cerene Prince, of the Computer Training Center, spoke of engaging the patron in conversation to create a friendly, accessible atmosphere in the library.
  2. Be aware of non-verbal clues
    Occasionally a customer will approach a desk or a staff member with a set jaw and a fierce look. Typically this type of body language might alert us to an impending conflict and allow the staff member to create the proper tone for the conversation. Kill them with kindness and anticipate the solution, reminding yourself where supervisors are at the moment. Also consider the non-verbal clues you might be projecting: slumped posture or arms folded indicate an unwillingness to help.
  3. Listen
    Sometimes to be heard is all a patron really wants. Listening skills allow you to get past “Can I help you?”
  4. Restate the problem or question
    Not only will you make sure you’ve heard the issue correctly, but restating the customer’s issue will validate the situation. Give the patron a chance to ask questions after your restatement. David Lilly, head of reference and adult services reminded us to, “ask open-ended questions to help narrow down the issue if it seems vague.”
  5. Be Empathetic
    Find common ground, and have compassion for the issues at hand. Even if you don’t agree, apologize for the situation. You really can be sincere when you say, “I am so sorry this is causing a problem.”
  6. Provide alternatives to “No”
    If you can’t find a solution, find someone who will. Trying to find something else to say when your first impulse is a negative reply proves that you have been listening and truly want to help. Susanna Leberman, of Heritage and Archives, often uses “Let me confer with my colleagues” as a customer service catch-all to a quandary. In the session, she noted a recent episode in which a pair of genealogy patrons needed a particular book from the archives. As it sometimes happens, the book was not on the shelf where it was supposed to be. After a five-minute search, she returned to the pair and explained that the book was missing and asked how long they planned on visiting the library that day, indicating that other staff were willing to help.  Susanna rallied the department and reported that, “Though it was a bumpy road getting the researchers what they wanted, with team effort and a little time, the problem was solved.”
  7. Reserve judgment
    Always be a professional representative of our mission: This is the public’s library. It doesn’t matter how a patron is dressed or what they are checking out, it’s important that we never are seen to be critical of the customer or the materials he or she checks out.
  8. Get (back) to them as soon as possible
    Whether on the phone, email or in-person, treat the patron with respect by following though. A real, live customer comes first over those on the phone.  Often a patron’s phone call may be transferred from one department to another in search of resolution. Computer training center coordinator Stormy Dovers noted that she learns as much about the other departments as possible so that when patrons call with questions she can answer… instead of sending them to someone else.
  9. Follow your gut instinct
    If you get feeling that something is wrong, it probably is. I noted that staff should immediately contact security or a supervisor, but call 911 if you see a crime being committed in the library.
  10. Thank them for using the library
    Your parting words to the patron may very well be what is remembered most about a visit to the library. Are there upcoming programs or new resources to discover?  Let them know we’re glad they came and offer them a reason to come back!

That afternoon, Development Director Stephenie Walker added to the talk’s blog post on our staff Intranet: “In a time when funding is at an all-time low it can be easy to be discouraged and feel helpless, but no matter what, we always have control over how we interact with patrons. In the end, they are why we do what we do – from placing a book on hold, to fundraising, to advocating with a commissioner, we do it for them.”

We do it for the patron. I just love that. Thanks, Stephenie,  and all our staff who helped with this project. We learned a lot.

Like any set of skills, evaluation and practice go along way towards mastery. Customer service is no exception. In this case, the conversations around each issue during the talk allowed us to explore beyond the bullet points. As the discussion continued online, staff added even more examples of excellent customer service:  I am considering this experiment in collaborative learning a success.

Can you think of other learning methods that can be used to combine content and real-life experiences? Please share!

Marianne Lenox

As the Staff Training & Volunteer Coordinator for the Huntsville - Madison County Public Library in Alabama, Marianne is responsible for planning, directing, maintaining and implementing a comprehensive staff training and volunteer program for her library. She consistently strives to provide learning opportunities, professional information and technical training to ensure both better library service and the professional development of the Library’s staff and volunteers.

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Training, Planning, and Collaborating to Build the Future

Trainer-teacher-learners are by nature forward-thinking and collaborative. There is no reason, after all, to invest time, money, energy, and other precious resources into helping others learn if we don’t believe there will be a payoff for everyone involved.

It’s no surprise, therefore, to see that local, regional, and national groups of trainers are providing replicable examples of how to produce magnificent results with a modicum of effort even during the challenging times we’re facing. Members of the American Library Association (ALA) Learning Round Table, for example produced two sell-out training workshops at the 2009 ALA Conference in Chicago this summer while other groups were struggling to attract minimal audiences; we also once again presented a first-rate “training showcase” open free of charge to our colleagues throughout ALA.

Training and other professional groups around the world, undaunted by the difficulty of attracting participants, are producing “future of library” conferences and panel discussions to inspire like-minded colleagues.  ALA itself, this summer, had a standing-room-only panel discussion on the topic.  The University of Arizona has sponsored conferences for several years. The Colorado Association of Libraries, Queensland (Australia) Department of Education and Training, and Southeast Florida Library Information Network have all recently been involved in future of library conference planning, and a “Future of Libraries within the Framework of Sustainable Development” was held on the island of Guadeloupe in June 2009.

An earlier article for this blog detailed the successes achieved by trainers in the Mt. Diablo Chapter of the American Society for Training & Development in attracting and retaining new members; at the heart of the success were the collaborative efforts of a few of us who improved the Chapter’s speaker series so it provided effective training for the trainers it is meant to serve.

Similar successes have come from another informal group of trainers meeting in the San Francisco Bay Area: the Pacific Library Partnership Staff Development Committee (formerly the Library Staff Development Committee of the Greater Bay Area). Seeing how this group operates suggests that we are far from living in a protracted dark age for training in spite of training-budget cutbacks.

The 10 to 12 core members of the group, in planning our fifth annual future of libraries conference this year, recognized early in our planning process that attracting attendees would be a challenge, so we made some key decisions. We would continue to rely on the individual skills of our planning group to use available resources—attracting an enthusiastic speaker whom we knew we could afford, enticing local presenters who were willing to volunteer their time to be part of what we were developing, relying on a combination of a first-rate publicist on our committee and additional well coordinated marketing efforts undertaken by other members of the committees to do much more than we have done before in reaching prospective paid attendees—without letting any part of the process become overwhelming for any individual member of the planning group.

A key to our continuing successes—and this year’s event was another profitable endeavor even though attendance was, as anticipated, considerably lower than it has been in better times: approximately 100 people compared to the sell-out audiences of 220 we have had in previous years—is that we employ a combination of well defined roles and a willingness to step in wherever needed as our time allows.

As is the case with every successful group I work with, I see an amazing ability for my colleagues in this training group to accomplish a lot in very little time (one face-to-face meeting every other month), combine skills to attain a well establish goal (producing conferences and other training events with real value to the people who attend them), and donate a very limited number of hours of work (five to 10) between each meeting so the projects stay on track. If we see that we need to increase our marketing and other promotional endeavors, we coordinate our efforts to combine personal contact, email messages, and the use of listservs to reach our audience. If we discover that we’re not attracting the presenters whom we need, we continue sharing resources by phone, email, or face to face until we have a winning package.

The result is that we continually produce events we’re proud of offering—events which inspire our audiences with useful and easily adapted ideas they can apply when they return to work. And we have fun—which, I believe, is the real future of libraries, training groups, and everyone we touch through all the work we do. For by showing others how easy it can be to achieve significant and long-last goals, we are offering the best we have to offer as trainer-teacher-learners.

Paul Signorelli

Paul Signorelli is a writer, trainer, presenter, and consultant based in the San Francisco Bay Area. He works with clients to successfully facilitate the introduction of new technology into organizations; prepares and presents webinars and other online and onsite learning opportunities for a variety of clients; is actively involved in ALA and ASTD; continues to prepare articles for "American Libraries," the eLearning Guild's "Learning Solutions Magazine," and other publications; and co-wrote "Workplace Learning & Leadership" with Lori Reed for ALA editions. Paul can be reached at paul@paulsignorelli.com.

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Share your Bookmarks!!

There’s a great online social bookmarking service that recently came to my attention (Diigo.com) that the CLENE community (and all interested in staff development and training) can use to share bookmarks of interest with each other

diigo logo

diigo logo

Playing around today, I set up a CLENERT group at: http://groups.diigo.com/groups/clenert and added a few of my own bookmarks.

Diigo has many nice features including:

  • RSS feed for new content (http://groups.diigo.com/rss/clenert/bookmark)
  • Ability to comment on and discuss bookmarks
  • Automatic caching of bookmarked pages!
  • Ability to view new bookmarks as a slideshow (great for those of us who are visual)
  • Browser based bookmarklet (which allows highlighting, commenting AND virtual sticky notes–so you can annotate those bookmarks!!)

If you want to try it, simply go to http://groups.diigo.com/groups/clenert, click join and add a few bookmarks.  I highly recommend adding the “diigolet” bookmarklet to your browser toolbar–it makes bookmarking and annotating a snap!!  If fact, Pandia Search Engine News just listed it as #1 among the top 5 bookmarking tools.

There are many more possibilities here… I think Diigo lends itself beautifully to collaborative working/learning projects.   So, whaddya all think?

Here’s a 4 minute intro video:

[youtube=http://www.youtube.com/watch?v=0RvAkTuL02A]

(If video doesn’t play, go to: http://www.youtube.com/watch?v=0RvAkTuL02A)