Travel, Change, and Our Brains on Conferences

Attending a professional conference with colleagues has always struck me as a highly productive and mind-expanding experience—a learning experience that produces positive and long-lasting results far beyond anything I would have expected. And returning from the American Library Association (ALA) 2011 Annual Conference in New Orleans last week, then diving into Norman Doidge’s book The Brain That Changes Itself, may have finally helped me understand the physiology behind that feeling.

Doidge, in exploring the physiological plasticity of brains—the brain’s ability to rewire itself in response to new situations and challenges—documents how much we do to strengthen our brains when we “engage in tasks in which we must focus our attention as closely as we did when we were younger, trying to learn a new vocabulary or master new skills…That’s why learning a new language in old age is so good for improving the maintain the memory generally. Because it requires intense focus, studying a new language turns on the control system for plasticity and keeps it in good shape for laying down sharp memories of all kinds.”

Any of us who have traveled to places where our native tongue is not spoken can attest to the sense of revitalization that comes from immersion in those unfamiliar settings. It’s as if we are, once again, children, with that child’s sense of wonder and curiosity that so often leads to intellectual growth and creative endeavors. Which is exactly what happens for those of us lucky enough to even temporarily be in an unfamiliar setting like New Orleans, or Chicago, or Washington, DC, or any of the other conference sites in which I’ve been immersed over the past few years.

There is that palpable sense of excitement and stimulation that comes from having to be much more aware of everything around us—temporarily learning a new public transit system, quickly learning the layout of some of the immense conference centers we have to learn to navigate in extremely short periods of time, even something as simple as figuring out where we can find a comfortable place to dine and have conversations with our colleagues. It reawakens the sense of plasticity that comes from something as complex as learning a new language or something as simple as finding our way around in unfamiliar settings. And if we spend a little time afterward reflecting on what we have encountered and acquired—particularly by writing about it—we seem to increase the possibility of rewiring our brains in ways that produce changes no classroom or online learning experience can possibly hope to match.

It’s not as if there’s any one thing to which we can point to document this process. My own experiences in New Orleans were tremendously varied, stimulating, and rewarding. The chance encounter with a colleague over lunch that turned into a two-hour exchange of ideas about marketing and training in a way that left us both eager to build upon the thoughts that lovely conversation produced. The opportunity to help orient and work with conference volunteers and paid staff who were providing information to their 20,000 colleagues who were attending the conference. The spur of the moment opportunity to turn a routine book-signing into a memorable event for all involved. The inspiration provided by hearing colleagues discuss how they were matching technology with library users in innovative ways to produce notable results. The chance to explore something as dynamic as social learning centers through a joint presentation with a couple of cherished colleagues and a receptive and enthusiastic audience under the auspices of the ALA Learning Round Table. And the ongoing stimulation provided by reading, absorbing, and reacting to reports that came to my attention while I was onsite in New Orleans and continuing to reflect on the experience a week after returning home.

It doesn’t take a brain scan or a careful reading of Doidge’s book to provide an understanding of  the value of seeing and treating conferences and all that they produce as part of our essential ongoing learning process. As Doidge says toward the end of The Brain That Changes, the brain needs oxygen…and stimulation…and exercise. And full engagement in continual learning certainly goes a long way in filling those needs.

Paul Signorelli

Paul Signorelli is a writer, trainer, presenter, and consultant based in the San Francisco Bay Area. He works with clients to successfully facilitate the introduction of new technology into organizations; prepares and presents webinars and other online and onsite learning opportunities for a variety of clients; is actively involved in ALA and ASTD; continues to prepare articles for "American Libraries," the eLearning Guild's "Learning Solutions Magazine," and other publications; and co-wrote "Workplace Learning & Leadership" with Lori Reed for ALA editions. Paul can be reached at paul@paulsignorelli.com.

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Learning 2010: The Continuing Power of Collaboration

Looking back at what we learned this year produces some interesting conclusions—not the least of which is that it wasn’t so much a year of trying to create something entirely new, but, rather, a time to step back long enough to survey what surrounded us and learn more effectively how to use the collaborative resources we’ve been given: wikis. Shared document tools including Google Docs and Dropbox that are helping us incorporate cloud computing into our training-teaching-learning efforts. Web-conferencing tools ranging from WebEx, Dimdim, and TalkShoe to Google Talk and Skype for the delivery of just-in-time learning. And LinkedIn discussion groups and Twitter as a way of seeking and exchanging information that contributed to more effective learning for everyone involved rather than as a way to simply tell others where we were sitting and drinking coffee or waiting for a bus to arrive.

What remains at the heart of this learning process is the power of collaboration face to face as well as online, and what made 2010 so fruitful for so many of us was the way we managed to work together in a variety of often overlapping settings to the benefit of learners and our learning colleagues. If you haven’t yet hopped on the train, let’s take a ride together to see how these tools and how collaboration have been serving us and may well end up serving us even more effectively in the months and years to come.

The ALA Learning Round Table provides a natural starting point. In addition to providing an ongoing collaborative forum for face-to-face exchanges at American Library Association conferences to promote and support effective learning opportunities for members and prospective members, it has been developing a wiki where trainers can post as well as seek resources developed by their colleagues. The Round Table’s monthly online meetings further advance its mission of helping trainer-teacher-learners collaborate to produce resources and results that we would otherwise not enjoy. And ALA Learning—the blog where this piece is being posted—not only provides us impetus to collaborate through sharing articles but also contributes to the larger goal of drawing together trainers who are working within or working side by side with libraries rather than leaving all those one-person training offices and libraries without formal training programs in a frustrated state of isolation.

Another productive community of learners where collaboration is the order of the day is Maurice Coleman’s biweekly online T is for Training discussions. Interested regulars—the “usual suspects”—and guests frequently interact during these online hour-long free-ranging conversations via Talkshoe on a variety of topics of interest and importance to those involved in workplace learning and performance, and those discussions helped open doors this year to routes of exploration such as the possibility of helping promote the development of libraries as social learning centers. They also led to additional collaborations including the webinar Maurice and I designed and delivered in October 2010 to more than 400 participants for WebJunction—another great collaborative forum for trainer-teacher-learners in libraries. All of these tools and resources are easy to access and/or use, and they are well worth considering for workplace learning and performance programs.

The American Society for Training & Development (ASTD) remains yet another gathering place at the local, regional, and national levels face to face as well as online for many of us. Opportunities for productive collaborations abound at many levels: through membership on Chapter boards and collaboration at national conferences, through learning opportunities provided via webinars, through postings on LinkedIn discussion groups, and through groups including the National Advisors for Chapters which meet face to face and use a variety of online tools and posted online documents to do business throughout the year.

My own familiarity and comfort with collaboration via wikis took a quantum leap this fall when I was accepted onto the New Media Consortium’s 2011 Horizon Report Advisory Board; all 40 of us from countries all over the world did all our work asynchronously, online, via the wiki which leads to completion of the report; among the pleasant surprises, given the small number of people involved in this worldwide project, was the discovery that ALA Learning colleague Lauren Pressley was part of the group.

If anyone remains unsold on the powerful benefits provided by collaboration and the use of the social networking tools we’ve been exploring, Tony Bingham and Marcia Conner’s new release, The New Social Learning: A Guide to Transforming Organizations Through Social Media, may prove to be the tipping point. As James Surowiecki notes in The Wisdom of Crowds, those who engage in collaborations are often the most prolific and successful at what they do (pp. 162-163). And that, of course, remains a lesson well worth absorbing anytime—not solely in the year just ending.
N.B.: Those interested in exploring the theme of collaboration through a variety of tools and other resources will find plenty of options in “Community and Collaboration in an Onsite-Online World: An Annotated Bibliography.”

Paul Signorelli

Paul Signorelli is a writer, trainer, presenter, and consultant based in the San Francisco Bay Area. He works with clients to successfully facilitate the introduction of new technology into organizations; prepares and presents webinars and other online and onsite learning opportunities for a variety of clients; is actively involved in ALA and ASTD; continues to prepare articles for "American Libraries," the eLearning Guild's "Learning Solutions Magazine," and other publications; and co-wrote "Workplace Learning & Leadership" with Lori Reed for ALA editions. Paul can be reached at paul@paulsignorelli.com.

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ALA Conference 2010: Trainers Talking and Acting as Leaders

You can’t, as a few of us suggested during a presentation on trainers as leaders sponsored by the American Library Association (ALA) Learning Round Table at the Association’s 2010 Annual Conference in Washington, D.C. last week, be in that city without thinking about leadership. The monuments, the government buildings, the sense of history that surrounds you makes it an undeniable presence—something that permeates your entire being as deeply as the hot and humid weather which greeted us.

So it was natural that a few of us—Maurice Coleman, Technical Trainer for Harford County (MD) Public Library and host of the biweekly T is for Training podcasts; Sandra Smith, Learning and Development Manager at the Denver Public Library system; and Louise Whitaker, Training Coordinator from Oklahoma’s Pioneer Library System—chose leadership as the topic for a 90-minute conference session that was part formal presentation, part panel discussion, and lots of interaction with approximately 50 colleagues who joined us for that Sunday morning gathering.

Drawing from interviews Lori Reed and I have been doing with Maurice, Sandra, Louise, and several others for Workplace Learning and Leadership: A Handbook for Library and Nonprofit Trainers (to be published by ALA Editions in May 2011) to document the leadership roles that workplace learning and performance professionals are assuming in libraries and other organizations across the country, we began with the idea that leadership is positively explosive. When it is effective, it lights up skies. Draws people together. Creates collaborative opportunities and results which are not achieved in any other way.

Leadership, for most of us, doesn’t mean we have to be bombastic. It’s the day to day incremental efforts we make that lead to long-term and sustainable changes within our organizations. And that’s what our colleagues seem to appreciate most from us.

Lori and I, in our interviews and our own experiences, are not finding a one-size-fits-all model of leadership, nor is that what we expected.  Interviewing colleagues from the ALA Learning Roundtable and from other organizations throughout the United States, we are, instead, finding a group of very passionate, creative, and dedicated people doing what they believe is right. And even though Lori couldn’t be with us in Washington, D.C. last week, we were lucky to have a few of the people who have been guiding us so they could share a little of what we’ll be dealing with in the book.

Maurice, for example, discussed how the T is for Training podcasts draw colleagues from a geographical cross section of the country together every other week to discuss workplace learning and performance issues and solutions. Those live shows provide a first-rate forum for the exchange of ideas and have been instrumental in further developing a community of learners among those responsible for fostering organization-wide communities of learning.

Shifting gears a bit, Louise talked about how she revamped the entire way in which evaluations were conducted at Pioneer to determine whether the learning opportunities she was designing and offering to staff were actually producing results of benefit to the library, its staff, and its users.

During the final segment of our discussion, we moved to the heart of library trainers as leaders within their own organizations: Sandra provided examples of how she works from a position at the library management table to help shape and implement workplace learning and performance programs. By consistently working to be part of the decision-making process in terms of designing and offering learning opportunities for staff at Denver Public, she shapes as much as implements what her colleagues need and appreciate in a workplace learning and performance program.

Exchanges between presenters and audience members were as lively and creative as the topic we addressed; in briefly discussing ways to create something sustainable from our initial 90 minutes together rather than having that session be an isolated learning experience, one member of the Learning Round Table offered to collect business cards and set up an online discussion group for those who wanted to continue the conversation.

If that’s not creative leadership in action, I need to go out and do more interviews.

N.B. – For a different view of leadership on display at the 2010 ALA Annual conference, please see Paul’s Leaders Emerging article.

Paul Signorelli

Paul Signorelli is a writer, trainer, presenter, and consultant based in the San Francisco Bay Area. He works with clients to successfully facilitate the introduction of new technology into organizations; prepares and presents webinars and other online and onsite learning opportunities for a variety of clients; is actively involved in ALA and ASTD; continues to prepare articles for "American Libraries," the eLearning Guild's "Learning Solutions Magazine," and other publications; and co-wrote "Workplace Learning & Leadership" with Lori Reed for ALA editions. Paul can be reached at paul@paulsignorelli.com.

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27 Questions with Lori Reed

1. Your One Sentence Bio

  • Lori Reed, mom, library enthusiast, lifelong learner, passionate about helping people, team Edward!

2. Do you blog? If yes, how did you come up with your blog name?

  • I moved my blog from LibraryTrainer.com to LoriReed.com yesterday. I chose my name because it will remain constant. I want the freedom to change directions with my blog as needed.

3. What is your professional background?

  • I worked for several years as a firefighter/EMT and discovered that I love training. I conducted training for firefighters and EMTs for a while then moved to computer training (better hours and pay). I worked for a few for-profits and found that I really missed the environment of public service. A job came open at the library in Charlotte for someone to do computer support and training and it seemed like the perfect fit. 10-years and three jobs later and it’s still a great fit!

4. What training do you do? staff? patrons? types of classes?

  • I coordinate the staff development at my library. This means that I don’t get to do as much training anymore. Instead I do more strategic planning. I look at the mission and vision and goals of the library and translate those back into competencies that staff need to achieve the library’s goals. I work with managers and staff to see what skills our staff need to accomplish the library’s goals and to get their jobs done well. I rely on a core group of staff trainers to facilitate most training sessions. I also serve as an internal consultant to help staff trainers develop their courses and materials.

5. What training do you think is most important to libraries right now?

  • I think the most important thing is that we be strategic with our training. If you align your training with your library’s vision, mission, and goals then you are right on track.

6. Where do you get your training?

  • Wherever I can! North Carolina State Library’s Master Trainer Program, Mecklenburg County, InSync Training, Learning Round Table, ASTD, ISPI, conferences, blogs, Twitter, friends…maybe the question should be where don’t I get my training.

7. How do you keep up?

  • The first rule of … wait … wrong question. I follow other people who keep up with subjects I’m interested in. It saves me a lot of time! I live by GTD principles and use my Outlook calendar and tasklist religiously. It also helps to have a clear personal definition of keeping up. For me keeping up means keeping my inbox at or near 0 and having some idea of what is going on in the world. For other people keeping up may mean knowing about every new idea or gadget that is coming out.

8. What do you think are the biggest challenges libraries are facing right now?

  • I think traditionally libraries have been slow to adapt and change. The world around us is changing at a faster and faster pace. To remain relevant and cherished by everyone in our communities we need to adapt faster. We need to take risks and be willing to try new things that might fail. We need to look at failure as a success and staying the same as a failure. We need to reduce the digital divide that exists among libraries. We need to continue to market our services. We’re being asked to do more with less–maybe it’s time to get more creative with funding and partnerships. We desperately need a new universal brand that reflects 21st century libraries!

9. What are biggest challenges for trainers?

  • Training is not always the solution. Training does not solve problems that stem from poor management or software that’s not intuitive. These are bigger issues at an organizational level. Traditionally trainers have not been in a role to contribute to organizations at that higher level. That needs to change. Trainers need to be part of the strategic planning of libraries and need to have the flexibility to implement complete performance solutions. When training is called for, developing quality training takes time. It’s more than happy butts in seats. Like everyone else, trainers are being asked to do more with less or worse to deploy bandages that will not solve long term performance or organizational issues.

10. What exciting things are you doing training wise?

  • We recently implemented a curriculum for staff training. We also received a generous donation of Lumenix (a learning content management system) from Handshaw, Inc. I’m working with my staff trainers to convert existing face-to-face training into self-paced, online training. It’s a very slow process because it takes exponentially more time to create self-paced modules that replace what we were doing face-to-face. I’m hoping to implement live, online training this fall. Fellow ALA Learning blogger Paul Signorelli and I are co-authoring a book on leadership for trainers that should be available this summer.

11. What do you wish were you doing?

  • I’m doing everything that I want to be doing, I just wish there were more hours in the day to do more and to sleep more.

12. What would you do with a badger?

13. What’s your favorite food?

  • Anything that is shared with good conversation and good company.

14. If you were stranded on an island, what one thing would you want to have with you?

  • A lifetime supply of insect repellent.

15. Do you know what happens when a grasshopper kicks all the seeds out of a pickle?

16. Post it notes or the back of your hand?

  • Post in notes are a GTD nightmare! I use my Outlook/Blackberry tasklist to action items. I use eWallet on my PCs and Blackberry for random information that I need to remember like passwords, printer IP addresses, security codes, etc. eWallet is well worth the small cost!

17. Windows or Mac?

  • Doesn’t matter just give me a browser.

18. Talk about one training moment you’d like to forget?

  • Potty training!

19. What’s your take on handshakes?

  • Ackward early in my career, but now I’m comfortable with them. If I know you though, watchout, I’m more likely to hug you than shake your hand!

20. Global warming: yes or no?

21. How did you get into this line of work?

  • See question 3.

22. What is the best part of your job?

  • Just about everything! Seeing the ripple effect that occurs as a result of good planning and strategy. Seeing staff whom I’ve worked with get promoted to new jobs. It’s all good!

23. Why should someone else follow in your shoes?

  • Everyone else has a good point of wearing your own shoes, but if you have a passion for learning, love helping people, don’t mind public speaking, and have good problem solving skills then you might want to consider a career in training workplace learning and performance.

24. Sushi or hamburger?

  • Hamburger.

25. LSW or ALA?

  • I belong to both, and they both have pros and cons.

26. What one person in the world do you want to have lunch with and why?

  • Only one? I’m going to break the rules and say the ALA Learning bloggers. I think it would be amazing to get these 12 people all in the same place at the same time. I can’t imagine what the energy would be like!

27. What cell phone do you have and why?

  • A pink Blackberry Curve. I really wanted an iPhone but I can’t get a signal in my house using the Blackberry Storm or the iPhone. Verizon gives library employees a 19% discount which is substantial off a bill with two phones and two data plans. I also must have a phone that syncs directly to Outlook (See questions 7 and 16).

Lori Reed

Lori Reed, Managing Editor of ALA Learning, has more than 15 years experience in training and is the Learning & Development Coordinator for the Charlotte Mecklenburg Library where she oversees the learning & development of a diverse group of staff at twenty libraries. Lori’s passions are performance consulting, learning strategies, and e-learning. Lori is coauthor, with Paul Signorelli, of Workplace Learning and Leadership: A Handbook for Library and Nonprofit Trainers. Lori also blogs at LoriReed.com and can be reached at lori[at]lorireed.com.

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Training, Planning, and Collaborating to Build the Future

Trainer-teacher-learners are by nature forward-thinking and collaborative. There is no reason, after all, to invest time, money, energy, and other precious resources into helping others learn if we don’t believe there will be a payoff for everyone involved.

It’s no surprise, therefore, to see that local, regional, and national groups of trainers are providing replicable examples of how to produce magnificent results with a modicum of effort even during the challenging times we’re facing. Members of the American Library Association (ALA) Learning Round Table, for example produced two sell-out training workshops at the 2009 ALA Conference in Chicago this summer while other groups were struggling to attract minimal audiences; we also once again presented a first-rate “training showcase” open free of charge to our colleagues throughout ALA.

Training and other professional groups around the world, undaunted by the difficulty of attracting participants, are producing “future of library” conferences and panel discussions to inspire like-minded colleagues.  ALA itself, this summer, had a standing-room-only panel discussion on the topic.  The University of Arizona has sponsored conferences for several years. The Colorado Association of Libraries, Queensland (Australia) Department of Education and Training, and Southeast Florida Library Information Network have all recently been involved in future of library conference planning, and a “Future of Libraries within the Framework of Sustainable Development” was held on the island of Guadeloupe in June 2009.

An earlier article for this blog detailed the successes achieved by trainers in the Mt. Diablo Chapter of the American Society for Training & Development in attracting and retaining new members; at the heart of the success were the collaborative efforts of a few of us who improved the Chapter’s speaker series so it provided effective training for the trainers it is meant to serve.

Similar successes have come from another informal group of trainers meeting in the San Francisco Bay Area: the Pacific Library Partnership Staff Development Committee (formerly the Library Staff Development Committee of the Greater Bay Area). Seeing how this group operates suggests that we are far from living in a protracted dark age for training in spite of training-budget cutbacks.

The 10 to 12 core members of the group, in planning our fifth annual future of libraries conference this year, recognized early in our planning process that attracting attendees would be a challenge, so we made some key decisions. We would continue to rely on the individual skills of our planning group to use available resources—attracting an enthusiastic speaker whom we knew we could afford, enticing local presenters who were willing to volunteer their time to be part of what we were developing, relying on a combination of a first-rate publicist on our committee and additional well coordinated marketing efforts undertaken by other members of the committees to do much more than we have done before in reaching prospective paid attendees—without letting any part of the process become overwhelming for any individual member of the planning group.

A key to our continuing successes—and this year’s event was another profitable endeavor even though attendance was, as anticipated, considerably lower than it has been in better times: approximately 100 people compared to the sell-out audiences of 220 we have had in previous years—is that we employ a combination of well defined roles and a willingness to step in wherever needed as our time allows.

As is the case with every successful group I work with, I see an amazing ability for my colleagues in this training group to accomplish a lot in very little time (one face-to-face meeting every other month), combine skills to attain a well establish goal (producing conferences and other training events with real value to the people who attend them), and donate a very limited number of hours of work (five to 10) between each meeting so the projects stay on track. If we see that we need to increase our marketing and other promotional endeavors, we coordinate our efforts to combine personal contact, email messages, and the use of listservs to reach our audience. If we discover that we’re not attracting the presenters whom we need, we continue sharing resources by phone, email, or face to face until we have a winning package.

The result is that we continually produce events we’re proud of offering—events which inspire our audiences with useful and easily adapted ideas they can apply when they return to work. And we have fun—which, I believe, is the real future of libraries, training groups, and everyone we touch through all the work we do. For by showing others how easy it can be to achieve significant and long-last goals, we are offering the best we have to offer as trainer-teacher-learners.

Paul Signorelli

Paul Signorelli is a writer, trainer, presenter, and consultant based in the San Francisco Bay Area. He works with clients to successfully facilitate the introduction of new technology into organizations; prepares and presents webinars and other online and onsite learning opportunities for a variety of clients; is actively involved in ALA and ASTD; continues to prepare articles for "American Libraries," the eLearning Guild's "Learning Solutions Magazine," and other publications; and co-wrote "Workplace Learning & Leadership" with Lori Reed for ALA editions. Paul can be reached at paul@paulsignorelli.com.

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