This *IS* the 21st Century

“If the future is not your destination, now might be a good time to disembark.”
(from Generosity by Richard Powers)

What do you think of when you hear the term “21st century skills”? That question kicks off our Project Compass workshops, as we work with staff from public libraries around the country to augment the support they provide to a workforce struggling to recover in the current economic climate. We take a big picture look at what is different about job seeking in the 21st century and what skills people need to succeed in the modern work world. This is inspired by the IMLS vision for the pivotal role played by libraries and museums in helping to build 21st century skills.

21st century skills for the workforceMost people answer the question with technology skill responses: “it’s all about mobile devices;” “new office software;” “changes in library automation systems;” “embedded technologies;” etc. The reality is much more complex. Consider the skills shown at right, a list applicable to the workplace condensed from the IMLS publication.

What predominates is adaptability, flexibility, social and collaborative skills, and above all, the ability to learn and keep learning—knowing how to learn as shift continues to happen. While specific technical skills are certainly necessary, the key to thriving in this decade is more about attitude and the active embrace of lifelong learning.

The innovation problem

In the workshops, we hear the frequent lament that too many people coming to the library for help are stuck at a 20th century skill level. This is true of both urban and rural communities. However, for rural libraries, the situation is compounded by the small size and isolation of their communities, especially when people stuck in antiquated attitudes are in positions of influence (board members, city managers, even library staff).

The reality is that everyone needs to embark on this journey to the future. It is no longer an option. We are in the thick of the 21st century, a globally connected knowledge economy, and it does not indulge complacence.  It is heart-wrenching to hear about a small town factory worker who performed a narrow skill set on one machine for 30 years and now is thrust abruptly into the electronic information age. We don’t want to see anyone disembark from the future. But what can we do to boost those who are sinking to the bottom of the digital skills divide?

Steven Johnson, author of Where Good Ideas Come From, would explain the problem as not enough density for incubating ideas, which lead to growth and progress. Small or isolated communities lack “liquid networks,” the fluid environments in which enough ideas bump into each other to spark great discoveries and innovations. Tracking the incidence of significant innovation through human history, Johnson concludes that the more diverse, populated and connected the environment, the more it works as an “engine of creativity.” As people migrated to cities, lived in close proximity and mingled their subcultures, the rate of innovation soared. The Internet and the Web have expanded this open information commons exponentially.

Incubating ideas is akin to nurturing the acquisition of crucial 21st century skills. Increasing those 21st century skill sets should not be a solo endeavor, as if one were studying for a math or a typing test. It is a networked effort in which community members stimulate each other to strive and achieve. The richer the idea/skill environment, the faster all members of the community will rise to the challenges.

Library as 21st century skills incubator

If your library community needs a boost to become a more successful incubator for 21st century skills, here are some ideas to try;

1. Get all library staff on board first. If all staff members understand why the 21st century skill sets are so critical to patrons’ success, they will be more deliberate about embedding the skills in programs and classes and helping patrons improve on many fronts. Even a basic computer skills class can advance awareness of the online and digitized nature of our modern world and promote teamwork, accountability and flexibility.

2. Be the catalyst for creating networks in your community to approximate the “liquid networks” of cities. Bring people together at the library with the deliberate intention of mixing it up as much as possible to spark interactions between subcultures. Start an all-ages discussion group (teens to Boomers) to talk about the pros and cons of starting a small business.

3. Try to find the “edges” where the current state of things is not so satisfying. A major innovation blocker is a state of affairs in which things are so satisfying that nobody has any incentive to change. This is the “we’ve always done it this way” syndrome. Protracted high unemployment rates and economic difficulties offer an uncomfortable edge that may push people to face some 21st century realities and open up to possibilities.

4. Focus on your community members who are most receptive to growth and change. I have lived in small villages where too many of the residents had “checked out” through alcoholism, drug addiction, or just lack of ambition. How disheartening for the community librarian who wants to have an impact. Working with the handful who are most likely to succeed starts a positive feedback loop which just may be contagious. Do what you can to expose your “champions” to outside resources and networks to add heat to a small town incubator.

Is your library succeeding in incubating new skills and awareness? Tell us what you’re doing right.

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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Two-day online conference was a brain booster

I spent 7 hours a day for two days in an overly air-conditioned, windowless room and I emerged energized and refreshed! Trends in Library Training and Learning, the online conference resulting from the power partnership of WebJunction and the Learning Round Table, was stimulating and boundary-stretching, capturing and holding the attention of 500-700+ viewers per session.  The lineup of presenters was top-notch. The visuals were often stunning. The chat window was often so active, it was dizzying. Some participants have said it was the best online conference they had ever attended—so absorbing in fact that multi-tasking was set aside for the duration.

WebJunction staff (Jennifer, Sharon S, Betha) live-blogged all of the sessions.

T is for Training devoted today’s podcast (titled I forgot my underwear) to an enlightening (and funny) debrief from the perspective of presenters, attendees and organizers.

Thanks to the wonders of webinar technology, you can still savor the selection of presentations through the archived recordings.

Day ONE:

Day TWO:

Not only can you immerse yourself in the conference experience, you can organize a viewing party to watch the archives together. The viewing party guide and the session discussion questions will enrich the event.

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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E-readers: step into your patron’s shoes

My best preparation for helping others adapt to this new technology has been to own and operate my own e-reader. I will hereby truly confess that I was not instantly savvy and suave with the gadget of my choice. No, I definitely had a learning curve to climb. Even if you had no moments of confusion or missteps, put yourself in the shoes of your patrons. Imagine helping your not-so-computer-slick grandmother who doesn’t care about keeping up with the tech-savvy Joneses but just wants to read on a device that will allow her to adjust the font size to her liking.

The following are some of the assumptions I bumped up against while getting acquainted with my e-reader. Your patrons may be coming to the library to be disabused of similar assumptions.

1. I know how my device works.
Gadgets don’t come with detailed instruction manuals these days. No, I don’t believe it is the responsibility of library staff to be a walking instruction manual to educate patrons in the use of their devices; just be prepared for some level of ignorance about the features and functionality.

My shoes: I bought my e-reader at a big box electronic equipment store. After waiting 10 minutes for someone “knowledgeable” about e-readers to show up, I was not told anything more than the information I had arrived with and did not even have the opportunity to operate a test device. I learned later while reading reviews of my model that it has a stylus (so sleekly embedded that it was invisible to me) and the capability of writing and drawing note pages—cool!

2. Checking out an e-book from the library is as easy and familiar as checking out any other item.
It is super-easy to purchase a book from the brand’s online store with a wifi-enabled device. Simply locate the object of reading desire, supply your payment info, click purchase and the e-book pops onto the home screen rarin’ to be read. The commercial entities are good at creating a user-friendly process. This sets up a consumer expectation that the process will be equally seamless for a library download. Not so much.

My shoes: As I navigated to the special “digital books” section on my library website (not the regular catalog), I did diligently read the fine print, the list of compatible devices and the instructions for installing the special software to my computer (not my e-reader) that would allow me to download a book many steps later. I managed to download the desired book but then became confused about how to transfer it to my e-reader. I called tech support and received immediate assistance—yay!

3. I won’t have to wait on a hold list for the electronic version of a popular book.
Wrong.  Don’t be surprised if you are confronted by disappointed patrons. With the surge in popularity of e-readers, the waiting lists will only lengthen.

My shoes: If I had stopped to think about licensing restrictions on electronic content, I would have realized that, of course, there would be limited distribution of digital copies. But in spite of my insider library knowledge, I was caught by surprise to find that a book I wanted had 3 copies available and 8 people ahead of me. I’ve been waiting over two weeks so far …

Enough assumptions for now. I’ll close with a success story for my library: Seattle Public Library. This is actually my husband’s story. He was attempting to download his first library e-book and ran into a similar problem to the one I had encountered. Only it was 2:00 in the morning. He called the tech support number listed on the SPL “digital books” page. Someone answered the call! My husband was so pleased with the immediate help he received that he asked how he could donate to the library. The tech support person helped him navigate to the online donation form and the library was subsequently $50 better off.

Moral of the story: if your library is proud of its e-book tech support, why not place a “Donate Now!” button right next to the “help” button?

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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Training? Now more than ever!

As trainers, we don’t question the value of staff development, even—or especially—in tough times. This month’s ALALearning blog posts attest to that. But our managers, directors, and funding agencies may not be quite so firmly in step with our thinking. In fact, as budgets get cut to the bone, the training department may look like a “nice to have” that can be dispensed with until we return to a healthier economy. Here are two reasons why training is essential and three key efforts for moving it forward.

Two reasons to sustain training

1. The pace of change doesn’t slow just because the economy does.photo by "underactive" on Flickr

New technologies continue to emerge and new demands arise from patrons in spite of the economic slowdown of the last two years. As the recession intensified and more jobs were lost, libraries got busier than ever. Many of those turning to the library need new or augmented services. They need to acquire or enhance technology literacy. They need help adapting to 21st century realities of the economy and society. Only a well-trained library staff will be able to meet the demands and affirm the viability of libraries into the future.

2. Training builds staff morale.

Budget cuts, staff cuts and hours reductions have had a demoralizing impact on the people remaining on the job. Although training takes time out of the schedule, the return on investment in terms of morale is well worth it. Training is future-oriented. It communicates to staff that they are valued and that the organization intends to thrive over the long-term. Conversely, putting training in cold storage says “we’re not sure we’re going to be around in five years.”

Three key efforts

1. Identify training priorities.

Training initiatives should already be aligned with the library’s mission and goals. But lean times warrant a closer scrutiny of the organization’s priorities. The Strategic Reality Check, developed by Joan Frye Williams and George Needham, asks the question “what are you spending time on that your customers will never notice?” Apply that question to your training programs. In a white paper addressed to non-profits, Maggie Leithead asks where the organization “hurts the most” and suggests the 80/20 rule: “pick the one or two areas (20%) that promise to have the greatest impact (80%) and focus your training on them.”

2. Learn how to train a wolf.photo by "an untrained eye" on Flickr

In How to Cook a Wolf, M.F.K. Fisher faced the culinary deprivations of World War II with a philosophy that embraced simplicity and economy without sacrificing quality. She celebrated cooking and eating well by means of resourcefulness, creativity and focus. “Since we must eat to live, we might as well do it with both grace and gusto.”
When the wolf is at the training door, get inspired to make innovative use of the tools available for low cost or free. (There are lots of good ideas in this blog.) Free is great but avoid the temptation of serving it up without intention. Effective training is more than sending out links to free webinars. What is chosen, how it is delivered to and experienced by the learner, and how it is followed through are all critical. Think about the whole environment created around online learning. Look for opportunities to embed social interactions between learners, through either in-person or virtual cohorts.

3. Communicate your value

Ideally, you’ve been communicating to your directors and stakeholders all along about the effective outcomes of staff development initiatives. Don’t stop now. If you haven’t, start now. It may be difficult to calculate a quantitative ROI so make sure to record any successes and evidence of increased productiveness, demonstration of new skill sets, or better customer service. It all tells a story of how essential training is to ensuring that the library can meet the community’s needs.

What are your justifications for continuing to train in tough times?

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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A Virtual Orientation Program—“one great webbie!”

Quoting one attendee, it was indeed a “great webbie” about the virtual orientation program that Baltimore County Public Library (BCPL) has created to onboard its new staff and volunteers. This webinar, jointly sponsored by WebJunction and the Learning Round Table, was another project outcome of LearnRT’s dynamic Emerging Leader Group N. They identified the topic and connected the presenters with the WebJunction webinar production staff.

Another attendee raved,
the most useful, informative webinar I’ve ever attended!

The superlatives are well deserved for the BCPL team. Even though you missed the live event, you can get plenty of the substance by watching the archive. Once you’ve launched the archive, listen to the first half to learn about the planning and design processes for the virtual orientation experience. The team’s deliberative and thoughtful approach is clearly reflected in the final product (even if you secretly wish they had chosen the vending machine interface).

If you’re in a hurry to see the real thing, skip down to the “App/Desktop Share Start” item in the Table of Contents window on the right. Although the actual site is part of the BCPL intranet, so not available to the public, the live tour gives you the flavor and range of ideas and strategies incorporated for orientation.

The landing page links to the five main sections, starting with “What to Expect”—an introduction to how to navigate through and use the functions of the site. Throughout the site, there is a creative combination of media that avoids over-reliance on high-tech. There are some embedded videos, but there are also more low-tech approaches of voice recorded over still photos or a photo slide show with explanatory text below. And when a simple text document is the most effective way to convey the information, that’s what you get.

The final section is “What’s Next” for the new staff member. It includes links to training opportunities and the library training calendar, an interactive quiz on the staff handbook with immediate feedback, and a list of “15 ways to shine as a new staff member.”

The 224 people who attended this webinar seemed to be itching to get back to their libraries to put some of these ideas to work. It’s likely you’ll feel the same way. Thanks Emerging Leader Group N! Thanks Learning Roundtable and WebJunction!

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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Training for Change: a 6-Step Program

As I get older, I have come to realize that embracing change is like drinking from a fountain of youth. Change keeps the brain healthy. The brain thrives on learning new things and forging new neuronal pathways. An active brain supports overall health and quality of life.

Riders on the STP

Riders heading out from Seattle, courtesy of joshua_putnam on Flickr

There are many types of change that we welcome in to our lives—travel, children, new languages, athletic challenges. But even when change is voluntary, there are times when it makes me feel old and tired, like I’ve been asked to adapt too often for too long. That’s because the mental muscles get overworked, according to Switch, the new book from the Heath brothers of Made to Stick fame. The brain muscles for creative thinking, focus, and persistence, which are key ingredients for effecting change, can get exhausted, just as the body’s muscles fatigue from strenuous exercise. Preparation for significant change in a person’s or an organization’s life is critical. It is akin to preparing for an athletic event. If I want to participate in the annual bicycle ride from Seattle to Vancouver (RSVP), I would set myself up for failure if I were to embark on the ride without any prior training. Planning for any major change is no different. Create a training program for change and enhance your probability of success.

Here is a 6-step training program to prepare for change.
(This plan is based on much of the Heath brother’s book. It uses some of their terminology, without going into their elephant/rider metaphor. You’ll have to read the book.)

1. Know where you’re going
For the RSVP, the destination and direction are straightforward. I can look up the route, the distance, even the location and elevation gain of the hills (obstacles). There is little ambiguity about what I’m aiming for and what success entails. This kind of specificity feeds the cognitive part of the brain, the part that grasps logical sequence and strategic analysis.

It is too often the case that organizational changes are vague. “Everyone in our library will be web 2.0 savvy by next year.” “Our library will become a learning organization.” What does that mean to each individual involved? What is desirable about the change and how will we know when we’re there? What is the distance and where are the hills to be climbed, i.e., when can we anticipate the tough spots and potential setbacks? It’s not possible to predetermine all the variables in a big project but the more specific and clear you can be, the more you engage the cognitive processes of each of your team members.

2. Get the feeling
It is crucial to motivate the emotional side of the brain, that ancient lizard brain that can put up amazing resistance to the rational, cognitive side. If it’s not on board, the change is not going to happen. For the RSVP ride, it’s not hard to feel enthusiasm, to be caught up in the excitement of my team members and to imagine the satisfaction of crossing the finish line.

For any organizational change, find a way to appeal to the emotions of your team. Create a vision of the library thriving in its ability to reach new users by telling stories of how social network tools dramatically extend that reach. Frame a learning effort as a fitness program with near-term targets and rewards for small steps toward the goal. Emotion is infectious—both positive and negative. Get ahead of any negative tendancies by identifying early enthusiasts and working with them to infect the rest of the team with their excitement.

3. Cultivate identity
Identity is a powerful aspect of emotional engagement. It promotes a “growth mindset” in which the entire brain is geared toward success. If I start calling myself a power cyclist and start thinking of myself as someone who can go the distance on a bike, I increase the likelihood of actually becoming that person. The Heath brothers cite some convincing examples: a Brazilian tin can manufacturer calling all of its employees “inventors” and thereby inducing thousands of suggestions for improvements to their production; a class of disadvantaged students calling themselves “scholars” and leaping ahead in scholastic achievement. Notice how these identities eliminate hierarchy or elitism. Everybody is an inventor or scholar or power cyclist.

I would love to find a strong identity for people who work in libraries. I would start by ditching that strained differentiation between librarians and library staff. What if we all started calling ourselves “catalyzers”? Everyone who works in a library has the potential to catalyze information access, research, community connections, demonstration of impact, etc. Everyone is invited to envision better ways for the library to thrive.

4. Clear the path
It is a major point in Switch that so often we tend to blame character flaws of individuals and ignore the impact of the situations in which they are involved. The Heath brothers repeat throughout the book that “what looks like a person problem is often a situation problem.” Let’s say that I’ve been on a few practice rides building up to greater distances. While I’m improving my stamina, I’m still frustrated that I seem to always lag behind the rest of my team. I start to think that I’m just too old and out of shape. When three of the other women on the team tell me how much their performance improved by switching to road bikes with high pressure, low friction tires and light frames, I get a clue about how my situation on a heavy, fat-tired bike impedes my progress. Getting a faster bike clears my path for success.

In your large organizational change effort, think about how you can reduce the friction and smooth the way. Avoid the tendency to label individuals as flawed: “that person is a luddite and just won’t adopt new technology.” Take an objective look at the situation surrounding the resisters. Are there structural changes that will make it easier for people to adapt? If team members are resisting the switch to a new technology, look for unnecessary hurdles that can be removed. If staff are not finding time to achieve their learning goals, look for ways to build in time by letting them start an hour before opening or reserving an hour/week in a quiet office. Pair up learning buddies to learn together and coach each other.

5. Chunk the change
elevation of the RSVP bike rideYou may be clear about the direction and still see the end point as daunting and unattainable. For the RSVP ride, the elevation gain in those hills lights a bit of fear in my gut.  It would be ridiculous to try to ride the 183 hilly miles on the first practice runs. It’s just common sense to start out with easier near-term goals, building up from 25-miles to 50- and 100-mile rides. A cycling performance recommendation is to increase your mileage no more than 10-12% per week.

Think about the achievable increments in your organizational change. What are the small wins that will help people feel like they are advancing? Knowing that you are 20% toward the overall goal is a sense of accomplishment that increases motivation to go the rest of the 80%. If your overall goal is to get staff up to speed on 23 web tools, set weekly targets with a way to check off the achievement—it worked like magic for the 23 Things programs. When you construct a learning plan for staff, make sure there are some easy successes early on in the plan to build up that “money in the bank” motivation.

6. Find the bright spots
It may happen that I’m following my training plan but find that I’m struggling and getting discouraged. This is a good time to look around and see what’s working for others, or in Switch terminology, “find the bright spots.” If one of my teammates tells me that she makes sure to ride at least 5 times a week, that may be just the tip I need to improve my path.

Organizational change on a large scale will inevitably hit snags. Some of these will have been identified in step 1 so that the team is mentally prepared to encounter and overcome obstacles. It’s those unanticipated obstacles that can cause a plan to founder. When it does, look for examples of people or teams who seem to have surmounted the difficulty and figure out what they are doing that is enabling them and promote the solution to everyone. If one person is keeping on top of blog and Twitter news while the rest of the team claims to have no time, it may be that the exceptional person has her computer set to logon to those accounts so it’s the first thing she sees in the morning. If something is working for one person, it just might work for the many.

Good luck with your training and may the change be with you!

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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Project Runway: 5 lessons for training and design

I recently got hooked on Project Runway, the reality show in which aspiring fashion designers compete to create new designs within significant restrictions on time, materials, and theme. I’m not a fan of reality shows nor am I a fashionista, but I find it fascinating to watch the participants’ responses to working creatively under intense pressure. I see some application to training and instructional design.

1. Mind the scope
The Project Runway participants perform under grueling time constraints. They hear about the theme of the week, make some quick sketches, go shopping with specified budget and time limits, start fabricating, fit their models, and polish the garments into readiness for the runway—all within a 15-hour day, followed by a 4-hour stint. It is critically important for them to gauge their designs to what can effectively be accomplished in that relentless schedule. Awareness of the realistic scope of a project is essential. In episode 6 of this season, Amy launched into an ambitious effort to create a pair of pants out of multi-layered, overlapping petals of fabric. She miscalculated the scope of the effort needed to pull it off successfully and she ended up being smacked down by the judges. Instructional designers and trainers also need to be mindful of scope. Although they may have more time to create training modules, the time constraint is in the delivery of the learning. It is tempting to cram too much into a lesson, to overload the learner and defeat the learning. Know your parameters and design accordingly.

2. Failure is okay …to a point
On Project Runway, designers are encouraged to take risks. Those who play it safe or stick to reliable formulas are not likely to arouse the judges’ admiration and votes. In many organizations, there is increasing attention to the productive aspects of risk-taking and failure. All this is good. However, there should be self-check points along the path of risk. When Jonathan’s colleagues were referring to one of his dresses as an explosion in a toilet paper factory, it was time for him to stop and seriously appraise his direction instead of plunging blindly ahead (episode 6). When Amy worried about the unruliness of her hair-filled, cowl-necked dress, it would have been a good move to just cut it off and rethink her expression of the concept (episode 8). Risk-taking stretches designers and trainers in new directions, but if those directions are not productive, know when it’s time to pull out and start over.

3. Limitation is liberating
In my favorite episode of this season (#7), the crew headed to the hardware store to buy all of their materials. As usual, they had a limited budget and time in which to make purchases. This combination of constraints produced some of the most impressive fashion creations I’ve seen on the show. Jay fabricated a stunning haute couture outfit out of black plastic garbage bags and blue painters tape. Mila sliced up black and white plastic paint tray liners into an amazing dress that totally belied the humble materials. By contrast, a later design challenge that was conceptually wide open, asking for fashions evoking earth, air, fire, or earth, yielded the least interesting garments. It’s tempting to seek out ever more sophisticated design tools to deliver effective training, but it’s a good exercise to see what you can accomplish with humble materials and simple techniques.

4. No prima donnas
Episode 9 paired the remaining eight designers in teams, forcing these highly individualist design sensibilities to work collaboratively. Jay, who has displayed superstar qualities in design and craftsmanahip, bombed seriously when he had to work with Mila. The animosity between the two of them was right on the surface. Mila was able to keep cool and focused but Jay stumbled badly. He was not able to manage his emotions and concentrate on the outcomes. Not only was his design poorly conceived, it was poorly crafted—a setback for the man who had produced that brilliant garbage bag outfit. There’s more room for prima donna behavior in the fashion world than there is in the training world. In training, collaboration is common. Even for those trainers who work solo, there is always team-building with your learners. Excellent training design and delivery is underwritten by those soft skills that enable good communication and teamwork.

5. Be unruffled
I am always impressed at the calm and confidence of the designers as they watch the models walk the runway in their creations. They speak with assurance about the concept and the technical effort they had put into the fashions, even if they are about to be cast out of the competition. In training, it’s the learners who are the ultimate judges. Go before them with confidence, take critiques in stride, and take your lessons learned back to the drawing board for the next round.

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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What would Seinfeld do?

I love the image of the fantasy eager student in Cathy Moore’s Dump the Drone. This learning nerd looks blissfully at his computer screen and exclaims, “I love to sit at my computer and read read read!”

If only training were that easy. Whether it’s online or on-ground, for most training sessions, the audience is a little lower down on the engagement scale. They may be skeptical that the session will be of any benefit to them; or they may feel obligated but not motivated to be there. I’ve been cogitating on just that kind of situation, fretting about an upcoming presentation. I want to prepare myself and my audience in advance to set the stage for success. I wondered what would Seinfeld do? Or what would any comedian with years of experience in front of tough audiences do? So, I googled for lessons from the world of comedy. Whether or not these comedians are memorable, their advice is:

1. Where’s the passion?

If passion is contagious, the converse—a passionless presentation—is deadly. If you’re not jazzed about delivering your material, how can you expect your audience to be? Simon Dunn says, if you’re dying on stage, “you’ve only got yourself to blame.” Vince Martin tells wannabe comics that you need to bring the energy to the audience yourself, “to give away as much energy as you can.”

How to surface your enthusiasm? Back in December, Peter Bromberg (who’s a bit of a comic himself)  blogged about Kevin Eikenberry’s post on Unlocking the Passion Paradox. Read it and then go look for your passion. “Passion is something we want, but we don’t always know how or where to find it.”

2. You talkin’ to me?

When asked by Larry King what makes a comedian really good, Seinfeld replied that it was a comedian who cared about his audience. Comedians will often sit at the back of a club before their act just so they can watch people enter and note their dress, demeanor, and demographic. The more you understand about your audience, the better prepared you are to play to their diversity, arouse their attention and respond to their tough questions. But Seinfeld didn’t say “understand,” he said “care” about the audience.

Trainers often have an advantage over stand-up comics in that they know ahead of time who is registered for the event; you can do your audience analysis before the moment when you’re standing in the spotlights. You can look for their commonalities, their differences, anticipate potential questions and formulate answers. But take it a step further and try to imagine their frame of mind when arriving at the training. What might they be expecting, what might disappoint, how will they have the opportunity to interact and make the material their own?

3. What’s the matter?

John Cleese says, “If you get too neurotic about making mistakes, you’re unlikely to make anything.” Anticipating a tough audience or a difficult training can be stifling. The fear of not connecting, not achieving learning objectives, and basically “bombing” makes it hard to prepare for a presentation. You need to let go of some control. Be prepared to be flexible in response to your audience and to change gears when it’s clear that something’s not working. Vinnie Favorito is known for extemporizing with his audiences. He’s also been known, when meeting with tepid response and weak laughs, to stop his routine and ask “Guys, what’s the matter? What’s going on?” It’s more important to admit that there’s a disconnect and enlist the audience to help fix it than it is to stick to a script.

Well, that’s three good pointers to calm my trepidation and help me prepare. There’s a whole other set of lessons on how to pull off the live performance. That will require a lot more study and practice.

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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I like sushi and libraries

Hi, this is getting to know Betha Gutsche through 20 questions. Although I have to follow Peter and Maurice, I’m glad I’m not at the end of the ALAlearning lineup. This is a high-powered crew we have here.

1. Your One Sentence Bio

From my virtual perch at WebJunction, I am immersed in online community and online learning for the library field.

2. Do you blog?

I participate in two group blogs—this ALAlearning blog and WebJunction’s BlogJunction.

3. What is your professional background?

I received my MLIS from the University of Washington iSchool in 2004. I have been with WebJunction since then, moving from Community Associate to Curriculum Developer to Program Manager. I am currently the project coordinator for Project Compass, an IMLS grant-funded effort to build library capacity to support workforce development.

4. What training do you do? staff? patrons? types of classes?

I do very little direct training. I’m more in the position of facilitating learning for the library field through compiling competencies and exploring the value and tools of online learning. I give presentations in webinars and at conferences.

5. What training do you think is most important to libraries right now?

The most crucial competency for people working in libraries today is the ability to adapt, to be flexible, innovative, and ready to learn. The HR department would probably label this change management. That sounds so much like an imposition, the application of an external force. Change is the essential nature of the human organism. Our cells change constantly; new neuron pathways form in our brains all the time. When we all learn to embrace change for the vitality and health it brings, we and the library field will be the richer for it. (Do you detect a hint of evangelism here?)

6. Where do you get your training?

Anywhere. From tutoring reading, teaching basis computer skills to ESL patrons, moving up the learning curve of delivering webinars, to more formal training in instructional design and synchronous facilitation.

7. How do you keep up?

Learning is ubiquitous. I read blogs, Twitter feeds, lists, articles in print and online, and books. I attend webinars, conferences (online and in-person), and T is for Training podcast sessions. I talk to colleagues. I listen.

8. What do you think are the biggest challenges libraries are facing right now?

In these tough economic times, library usage has increased everywhere. The public knows what it values about libraries. Libraries need to articulate that value and convince the funding agencies that they are a necessity for the community, not just an amenity.

9. What exciting things are you doing training wise?

Exploring the potential for social learning.

10. What do you wish were you doing?

More training about visual literacy.

11. What’s your favorite food?

My current food obsession is seaweed salad, particularly from Sam’s Sushi in Ballard.

12. If you were stranded on an island, what one thing would you want to have with you?

A library. (Is that cheating? I don’t care.)

13. Talk about one training moment you’d like to forget?

It was a webinar in which I lost my Internet connection two minutes into the program. Fortunately, I was on phone audio, but I had to fly blind on the visuals, asking my co-presenter to advance the slides and relay the audience responses. It was in a virtual fog.

14. How did you get into this line of work?

A midlife crisis that prompted me to scan the horizon of possibilities. When my attention fell on the library option, something inside said, “that’s it!”

15. What is the best part of your job?

Being in the fellowship of the amazing and energizing people who work in libraries.

16. Why should someone else follow in your shoes?

Because my job is stimulating and full of opportunities to learn and stretch.

17. Sushi or hamburger?

Sushi—without hesitation.

18. Windows or Mac?

Started on Mac. Converted to Windows. Hope to be platform ambidextrous eventually.

19. What one person in the world do you want to have lunch with and why?

John Perkins (author of Confessions of an Economic Hit Man, among other titles). I would like to explore with him how libraries fit into his visions for global change.

20. What cell phone do you have and why?

I love the form factor of my 5-year-old Motorola A630, but it is a feeble toy for a hyper-connected society. I’m in the market for a smartphone.

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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Under the Influencer

Influencer--the bookI’ve read three books this year that have made me rethink approaches to teaching and presentation: Made to Stick, Brain Rules, and now Influencer: The Power to Change Anything. Influencer is about sources and strategies of influence that effect significant change in people and communities. Teaching is influencing. The application of the ideas in this book to leading and learning is potent.

Influencer is threaded with stories that reinforce the authors’ ideas. The most powerful story is that of the Delancey Street Foundation, a “self-help organization for substance abusers, ex-convicts, homeless and others who have hit bottom.” Their successes are all the more inspiring for the enormity of the challenges and intractable behaviors to be overcome. The challenge of training library staff and guiding them through change seems totally attainable by comparison.

You really need to read the book to get the full development of the processes. I’ll just highlight some key takeaways, with a few Delancey Street examples.

Outcome is good but behavior is vital

This was a light bulb revelation for me—that focusing on outcomes is not the best way to achieve them. Outcomes are certainly desirable but they’re not concrete enough. For someone who is trying to kick a drug habit, the outcome is to become drug-free. That’s a noble goal, but it so often succumbs to failure. A person needs a whole lot more than the target outcome to achieve success; he has to know exactly what to do. The individual must learn the day-to-day, minute-to-minute behaviors that need to change every step of the way between addicted and clean.

Strong influencers take the focus on behavior a step further and identify the vital behaviors that are pivotal to unlocking a flood of change. Changing just a few key behaviors can cause problems to “topple like a house of cards.”

At Delancey Street, “the hardest thing we do here is to get rid of the code of the street. It says: ‘Care only about yourself, and don’t rat on anyone.’ If you reverse those two behaviors, you can change everything else.”

When deviance is desirable

An effective method for identifying those vital behaviors is to look for “positive deviance.” Who is achieving success against the odds and what are they doing that differs from the norm? Once the unique behaviors are filtered out, test them to see if they can be replicated with other communities.

Get personal

“Personal experience is the mother of all cognitive map changers.” Great teachers and presenters can certainly be verbally persuasive, moving an audience to open their minds and think differently about a topic. But real learning involves some actual change in behavior, and that happens most readily from direct experience. At Delancey Street, any attempt at preaching values or making eloquent verbal appeals may be met with a reactive volley of profanity. Residents make progress by doing, by putting into practice new behaviors before they even understand the full intent of what they’re doing and what they’re supposed to be learning from their actions.

Eat the elephant one bite at a time

The phrase is becoming a cliché but I still love the image it conjures. When the challenge to change looks enormous, when the learning curve looks impossibly steep, just get out your fork and dig in one bite at a time. For Delancey Street residents, the bite of the elephant may be as small as learning to set a table—first get the fork in the right place, then the knife ….

You can sign up for a free account with the Influencer website and download the Influencer Worksheet to help plan your next training initiative. However, it probably won’t make enough sense until you’ve read the book. If every library trainer reads and implements Influencer ideas, will we be riding on the top of a tidal wave of positive change?

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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