Learning the 80%

When I was named Staff Training and Development Coordinator for my library the only training I received was a folder which held a couple of hotel reservations. I found out fairly quickly that am responsible for learning the things I need to know to do my job. Ultimately, I’ve learned on my own most of what I know. Trainers may sometimes refer to this as The Other 80% or your Work Literacy. The lovely irony here is that as a proponent of personal learning I could essentially theorize myself out of a job. Still, professional development plans and competencies are not enough, we all need time to learn on our own.

Training Certificate Template by freeprintablecertificates.net

Part of my personal learning process is to review the skills I’ve learned, so I’ve given thought to what daily skills I use to help me get my job done and how I learned them. The step also helps me set my future goals as a responsible learner.

Here’s an outline of my five most useful skills achieved through informal learning:

  • Accessing: I first discovered I needed to learn Microsoft Access when I had to create an inventory system as Hardware Specialist for the library. I balked, but as Training Coordinator, learning relationship database management has been invaluable. I use it every day for tracking employee learning and sending out evaluation reminders, reporting data to the managers. I poured through all of Microsoft’s tutorials, but found the most help by searching for what I wanted to accomplish to see how others did it before me. While we may move to a packaged learning management system, I’ll still use Access for my general database needs.
  • Listening: If the news is important, it will find me, but only If I’m really listening. I’ve learned to retrieve information in bulk with Google Reader, using filters and searching to narrow down what’s important. I learned to tame my inbox with rules and prioritize what I need to hear.
  • Authoring: For work on our staff Intranet and creating HTML pages for computer classes I spent a lot of time over at W3Schools playing with their TryIt Editor. Both the HTML and CSS sections were invaluable, I still use the site as reference today.
  • Visualizing: Pouring through Adobe’s Photoshop and Premier Elements help files provided good just-in-time training when I needed to create images or video to help communicate something visually.  I took quite a few free online tutorials in Photoshop when I first started with it, and continue to watch for new techniques in graphic design.
  • Presenting: Sure, I started out with PowerPoint presentations full of text and bullet points just like everyone else, but then I started watching how the best and brightest were presenting. Technical training is it’s own specialty, and much trial and error as gone into learning to produce quick HowTo’s for our library staff. I think I’ve tried every free screencasting service there is, with varying degrees of success. Fortunately developers often make screencasts of how to use that particular screencasting product. I’m currently using the Procaster plugin from Livestream because I can create a live session, with chat, for staff in our outlying branches while still creating an archive. Social learning has helped me fine tune these skills: By following other library trainers I’ve learned not only how to teach, but what I should be teaching.

We all have work skills we’ve taught ourselves, what are your yours?

Marianne Lenox

As the Staff Training & Volunteer Coordinator for the Huntsville - Madison County Public Library in Alabama, Marianne is responsible for planning, directing, maintaining and implementing a comprehensive staff training and volunteer program for her library. She consistently strives to provide learning opportunities, professional information and technical training to ensure both better library service and the professional development of the Library’s staff and volunteers.

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Promote Yourself: Get The Word Out About Staff Development!

Promotion. Marketing. Recognition.

You need to think about these actions all of the time.

Promotion. Marketing. Recognition.

These actions help you reach your audience.

Promotion. Marketing. Recognition.

These actions will help you make decision makers aware of the inherent value of training.

Promotion. Marketing. Recognition.

These actions are integral to your library’s success.

Quality staff development and training are essential to the success of any library organization. A library that does not have a staff willing to learn and a management supportive of that learning will fade into irrelevance. However, when the many libraries face hard budget choices, staff development is one area that libraries consider expendable or easy to downsize. These heartfelt decisions to eliminate a “luxury” can come back to haunt libraries in the long run with unsatisfied (and mandated) training needs of the remaining staff. To those left standing after difficult cuts are dealing with doing much more more with ever shrinking staff and resources. In these situations the expertise of a staff development professional is vital to helping staff use their resources with the utmost efficiency.

Making staff development visible by promoting training, marketing your services and providing real recognition to the value of training will go a long way to acknowledging the value of staff development/training and help ensure a training’s place in an library’s essential operations support plan.

How do you promote yourself?

The short answer: Talk about yourself, the work you do, and the things you know to people inside and outside of your library.

How do I do it?

Your staff from the top of your staff structure to the bottom of your staff structure should have some knowledge of the training and staff development opportunities you coordinate or provide for the organization. If they do not know anything about what you and your staff can do, they cannot start to recognize the value of what you do for the library.

Get out from behind your desk and teach/lead learning opportunities. These can take the form of may different types of learning/training situations including: formal face to face and virtual classes, prerecorded screencasts, “just-in-time” training, informal one-on-one projects, and open house Q and A sessions. I cannot stress enough how much also need to “be out on the floor” to be an effective trainer. Your visibility both inside and outside of a learning opportunity broadens the respect of your peers and will help you establish yourself as a vital and visible part of the library.

Do not limit yourself to promoting yourself and your library to your internal peers. Seek out engagements outside of your library to talk about what you do, how you do what you do and to ask and offer assistance to other staff development/training professionals.

Network with other library staff development folks either at the local/county/city level, regional level, statewide or national level. If there is no active group, start one. Maryland’s Staff Development group has been invaluable in developing new partnerships, new statewide learning opportunities and sharing each system’s staff development strengths and resources.

Seek out local/regional speaking and training opportunities do broaden your reach and knowledge. Find a great conference and go participate. Put yourself out there and meet your peers and learn from them. These conferences can be local unconference gatherings, local and statewide conferences and national conferences. If nothing meets your needs, create a local/state unconference which gives everyone a chance to be both presenter and attender and can be held for minimal financial outlay.

How do I market my workshops?

The short answer: Communicate what you have to offer both formally and informally to your supervisors/constituents. Develop word of mouth by delivering great and timely content. Seek feedback and incorporate as needed to serve your constituents.

How do I do it?

The task of letting your staff know about what you offer and how that benefits them is the hardest thing to do when marketing your workshops. However your library communicates (email, text, social networking, paper memo) should have a way to let your coworkers know what services you provide as a staff development professional. To connect staff development opportunities, you should get to know what workshops your staff want to attend and what they need to attend. You can use focus groups, surveys or regular meetings to get feedback from your staff on what they would like to know and use those opportunities to let staff know what staff development opportunities are already offered at your library.

You can also market yourself by delivering great, timely and fun workshops. Use those workshop attendees as a captive audience to bounce ideas and provide live feedback and a sense of your staff and how they view your workshops. You can bring in outside folks to share what they know to your library. Your connection to a different voice shows that you work is informed by the latest trends in librarianship and technology.

Perhaps the easiest way of marketing you and your staff development opportunities is to get out among the staff that you serve. Ask if they need help at their desks/work areas. Encourage an open door policy for staff tap your knowledge and skills. Your assistance builds trust and markets your skills via positive word of mouth.

Creating new staff development opportunities from staff suggestions accomplishes two things. First, you are responding to the direct needs of your staff which builds trust and good word of mouth. In addition, developing new staff development opportunities keeps you as a trainer refreshed and helps prevent workshop repetition and burnout.

How do I create recognition for my work?

The short answer: Ask for recognition to create recognition. Evaluate short and long term and change when needed. Seek outside engagements to boost recognition. Generate measurements and metrics to boost recognition of the value of your staff development opportunities.

How do I do it?

Don’t be shy about asking someone who appreciates the content in the workshop you offered or the assistance you provided to write a note to your supervisor. It can be difficult for a supervisor to keep track of all of the different learning sessions you provide both inside and outside of formal training. Direct feedback from the people you serve is a powerful card to hold in an evaluation cycle.


Promotion Artwork

As a training and staff development professional, you should look at your workshops with immediate evaluations (using plus/delta aka keep and toss, and smile sheets) and over the long term (focus groups, anecdotes and surveys) to gauge and measure the change created by your work. Use these surveys to create data about your classes and to serve as a basis for reports if needed.

Another great metric is to measure the actual dollar value saved by your organization by providing training. Ask yourself some questions to begin capturing this data: How much staff time was saved because of proper training? How much staff time and travel money was saved by bringing training to your staff? How much money was saved by you sharing what you learned at a conference with your staff providing them the information from a conference without every staff member paying to attend? This is just getting “return on investment” data which is a powerful advocacy tool when discussing staff development’s value to a library.

Why should you become your best cheerleader?

You are the best person to advocate for the role of staff development in your library. Don’t expect or assume anyone else will advocate for you.

Just because you provide some nebulous value to an organization, that value is diminished without some serious promotion of what you do, marketing of your staff development encounters and recognition for the role they play withing any library.

“You must be the change you wish to see in the world.” Mohandas Gandhi

Maurice Coleman

Maurice Coleman, has been Technical Trainer at Harford County (MD) Public Library in North Eastern Maryland for the last 7 years. He has 20 years of experience training all ages how to sensibly use technology, computer hardware and software. He has also trained on effective technology planning and deployment, social media skills, nonprofit organizational development and fundraising, community organizing and presentation skills. He has presented at numerous conferences on topics such as digital personal branding, technology implementation, presentation and training skills, community development and effectively using social media. He hosts the library training podcast T is for Training and writes for the American Library Association’s LearnRT blog ALALearning. For his work he was named a 2010 Library Journal Mover and Shaker and received the Citizens for Maryland Libraries Davis McCarn Technology Award. You can find him on twitter @baldgeekinmd

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Curiosity Rules!

Phrenology bustI am fascinated by brain science, or I could say my brain is fascinated. There is a heightened and growing knowledge of how that astounding organism really works. As I’m reading John Medina’s Brain Rules (the book, which goes much deeper than the website), I keep thinking of the recent study released by the Department of Education, which compares the effectiveness of face-to-face, online, and blended learning delivery. The meta-analysis of over 1000 studies conducted between 1996 and 2008 seems to provide a solid basis for the conclusion that online instruction is “more effective in improving student achievement than the purely face to face instruction.” I wasn’t all that surprised by the findings, but I wonder if the basic comparison is all that meaningful. Is it the online versus face-to-face dichotomy that is the important distinction? Or is it innovative versus traditional approaches that make a difference in a person’s learning?

Levine neuro-developmental systems.There is often an underlying presumption that the traditional, on-ground classroom offers a quality instructional experience. I can attest that I have had very inferior f2f classes and I’m sure I’m not alone. Even with a good instructor, there are serious limitations to traditional teaching methods. When I returned to graduate school in mid-life, I was dismayed to realize what a struggle it is for my brain to absorb auditory information delivered in a 1-2 hour lecture format. Having read Dr. Mel Levine’s A Mind at a Time just before entering grad school, I grasped that I wasn’t stupid—it’s just that my learning strengths did not mesh with this age-old form of teaching. Levine identifies eight key neuro-developmental systems of the brain, illustrated here. Individual variation in the strength of these systems is huge; a math “genius” may be strong in sequential ordering yet dismal in social thinking; a socially gregarious person may be strong in language but weak in higher thinking. Our traditional educational system emphasizes attention controls and higher thinking and undervalues social thinking and spatial controls. As Medina says, “our schools are designed so that most real learning has to occur at home.” Levine’s work has generated a non-profit organization that seeks to deliver knowledge to All Kinds of Minds.

In the Online Learning Study, the front-runner was actually the blend of face-to-face and online. I would guess that the blended approach provides the greatest variety of learning options, allowing learners to engage their strongest neuro-developmental systems. And perhaps purely online delivery won out over f2f because instructional designers are trying harder to be innovative and deploying more tools to address different learning styles. I’m not comfortable with Secretary of Education Anne Duncan’s summary of the report that we need to “incorporate digital content into everyday classes.” It’s not the digital component alone that provides the learning magic. There are many teachers in on-ground classrooms who are experimenting with new strategies to engage students in-person.

Medina sums up his book with this declaration:

“The greatest Brain Rule of all is something I cannot prove or characterize, but I believe in it with all my heart ….it is the importance of curiosity.”

We need to be designing learning to stimulate and satisfy curiosity. Whether that is accomplished online or in-person is secondary to the essential Brain Rule.

Betha Gutsche

Betha Gutsche has been a virtual librarian ever since receiving her MLIS from the University of Washington Information School. Immersed in the online community of WebJunction, she has cultivated community connections through forums, live online events, and writing stories about the library community. She has delved into e-learning design, curriculum development, needs assessment, and all things connected to social learning in the online world. Betha is the editor-in-chief of the Competency Index for the Library Field. She is now the manager of Project Compass, a program working with public libraries to augment their service to communities impacted by tough times. Underneath it all, Betha is an artist and loves to raise awareness of visual literacy and introduce people to the power of image.

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Learning Trends 2009: A free, online conference for Business Learning

In the Corporate Learning arena I’ve been following George Siemens, Tony Karrer, and Jay Cross for quite a while.  I was intrigued to see in Jay’s Internet Time Blog that they’ve announced that the third annual conference on Corporate Learning Trends & Innovation which will take place online November 17, 18, and 19, 2009.

This year’s topic is Convergence in Corporate Learning. Mark your calendar to participate and to network with fellow corporate learning professionals.

LearnTrends tackles topics you won’t find at the conferences you have to travel to. The event is free. Events are live & online and will be recorded.

We are open to your suggestions: email us or leave a comment at LearnTrends.com.

Marking my calendar, this sounds like a great learning opportunity!

Marianne Lenox

As the Staff Training & Volunteer Coordinator for the Huntsville - Madison County Public Library in Alabama, Marianne is responsible for planning, directing, maintaining and implementing a comprehensive staff training and volunteer program for her library. She consistently strives to provide learning opportunities, professional information and technical training to ensure both better library service and the professional development of the Library’s staff and volunteers.

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Finding Your Voice(s)

Image by Hamed.  Creative Commons 2.0

Image by Hamed. CC 2.0

Finding Your Voice(s)

If you’ve ever taken a class (or read a book or article) on how to speak effectively in public you’ve probably heard the refrain, “find your voice.” Usually this is meant as an exhortation to let your unique, authentic, personal style shine through no matter what the talk or situation. While there is great value in knowing your style, I suggest that speakers who aspire to move beyond the novice level should seek to find not only their voice, but their voices.

Expanding your Palette

We all have a natural speaking style or “voice”. Our voice is more than just our timbre, accent, or pacing, although these characteristics are certainly part of our overall style. Our voice may also be colored by our tendency to be either casual or formal; highly structured or stream-of-consciousness; sedate or inspirational. Whatever your natural speaking style I assure you, there are situations to which it is well-suited and appropriate, and situation to which it is NOT well suited. There will be situations where you own natural voice, or style, will detract from your goal, and the adoption of other styles, will enhance your ability to get your message across.

Since the ultimate goal of any speaking engagement is to effectively communicate with the audience, and (hopefully) create some change in their thinking or behavior, it is therefore important to be able to tailor your style to a specific audience, in a specific time, at a specific place. That is why it is helpful to have a palette of voices to choose to from depending on what we are trying to accomplish in any given talk or training.

Step One: Know Thyself

The first step to effectively using many voices is to be aware of your natural style. You must know what it is you do, if you want to consciously choose to do something else. While painful for many, there is no better way to learn your own natural voice than to video yourself speaking. (yes, I’m afraid you then need to watch the video. Repeatedly.) Once you know and are comfortable with your natural voice, the next step is to begin expanding your palette of styles. Ideally, you should be able to choose from a variety of different styles, changing or modifying your natural voice as the needed. Some situations will call for a casual folksiness, while others will call for a confident professionalism. There are situations that require upbeat enthusiasm or inspiration, while in other situations your effectiveness will be increased by a sober, dispassionate style. Being able to slip into appropriate styles at the appropriate times will greatly enhance your effectiveness as a presenter.

Step Two: Know Others

There is really only one way to consciously incorporate other styles into your speaking toolkit: Watch other speakers with an eye for differing styles, and then practice speaking like they do. A great resource for seeing top tier speakers with markedly different styles is the archive of “TED Talks” available at: http://www.ted.com/ . TED Talks are eighteen minute talks billed as “riveting talks by remarkable people”, and boy do the speeches live up to the hype! After watching a few TED Talks, you’ll quickly see that there are a myriad of effective styles. Watch Sir Ken Robinson (http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html)


and then watch Tony Robbins (http://www.ted.com/index.php/talks/tony_robbins_asks_why_we_do_what_we_do.html).


They have vastly different styles. Watch their body language and use of gesture, their pace, their level of formality and choice of words. Each talk is brilliant and engaging, but in very different ways. Try watching one TED Talk every week and keep a notebook with notes on the elements of each speaker’s style, and how those elements make them more or less effective. Also think about when and how those elements might increase your effectiveness if you were able to use them at will.

Step Three: How do you get to Carnegie Hall? (Practice)

Once you know your own style, and have identified elements of other speakers’ styles that you might like to use, the next step is to get out there and start speaking. In addition (or instead of) speaking to community groups, colleagues, or library customers, consider joining (or starting) a local Toastmasters chapter. Why Toastmasters? Because the very structure of Toastmasters requires you to give many speeches in a variety of styles. Some speeches require you to focus on body language, others focus on being inspirational, persuasive, funny, well-researched, or simply to-the-point. Another great benefit of Toastmasters is that you will receive detailed constructive feedback on all of your speeches—which is at least as valuable, if not more so, than watching yourself on video. Finally, Toastmasters gives you an opportunity to see others giving speeches, so you can continually observe a variety of styles noting what works, what doesn’t, and why. Toastmasters offers speakers that rarest of gifts; a place to try new things and practice in a safe environment.

Speaking in Voices: Putting it All Together

Whether you choose to join Toastmasters or not, I encourage you to try on new voices and find some safe forum for giving talks that are outside of your comfort zone. Learning to speak in a variety of voices is like learning to act outside of your natural personality style: All of us can do it – and to be effective there are times when all of us have to do it– but it takes conscious effort and energy.

One example of how this looks when it all comes together is a short talk (albeit with a long name: What do a leaky roof, a greasy spoon, a bear sighting, and a man with a tortoise in his pants all have in common? Watch this lightening talk and find out… ) I recently did on Effective Presentations at the Pres4lib Presentation Camp. The talk was highly stylized and was very much outside of my own natural presentation style. A number of people who saw this talk but had not seen me speak previously assumed that they were seeing my natural style. In fact, what they saw was the result of specific choices, made to support a specific goal.

Making Conscious Choices

I knew that the presentation was going to be after a lunch and part of a long, full day, so I made certain style choices with a goal of getting and holding the audience’s attention, and re-energizing them to get through the rest of the afternoon. The choices I made to achieve that goal were:

  • speaking with greater vocal variety (varying speed and pitch)
    • using many engaging visuals
    • using humor
    • increasing movement and gesture
    • using no notes (the first time I’ve done a truly noteless talk—but I wanted to be more free to move/gesture)

    All of these conscious choices were outside of my natural style, which meant that this seven minute talk took more time, energy and preparation then many longer talks I’ve done. Many of the elements (the visuals, the humor, the gesturing, the vocal variety) I had practiced as separate skills in many Toastmasters meetings over the past few years, so when it came time to put them together I was able to choose from a fairly rich palette of voices.

    My ultimate goal is to be able to easily choose from many styles (Inspiring, Passionate, Funny, Serious, Whimsical, Practical, Irreverent, Self-deprecating, Authoritative, Provocative, Authentic, Motivational, Challenging, Helpful, Informative, Scholarly, Folksy, etc.) and body/voice techniques (Pitch, Inflection, Speed, Volume, Diction, Pauses/silences, Gestures, Body Language, Eye Contact, etc.) and effectively create the right mix, at the right time, for the right audience.

    What’s Your Story?

    I’d love to hear from you about how you’ve developed your style. What are you tips, tricks and triumphs? Who inspires you to reach a little further, and stretch just a little bit more out of your comfort zone? If you have any good links to videos that you’ve found helpful let me know (or better yet, add them to this shared bookmark group: http://groups.diigo.com/groups/clenert)


    Building the Digital Branch for the 21st Century: Free Webinar

    From BlogJunction:

    Webinar: Building the Digital Branch for the 21st Century

    A search for “digital branch” on your favorite search engine proves that David Lee King is one of those responsible for inserting the term into our library lexicon and into the job titles of some of today’s most innovative library leaders. He’s the author of the recently published edition of Library Technology Reports focusing on the topic and also the presenter of our next WebJunction webinar.

    Join us on September 15 for Building the Digital Branch: Guidelines to Transform Your Website for the 21st Century, a webinar brought to you in special collaboration with WebJunction-Kansas and ALA TechSource.

    David will present on the process his web team used at Topeka & Shawnee County Public Library (KS) to transform their outdated website into a 21st century digital branch. He’ll address the differences between a website and a digital branch, and describe the redesign process – everything from the introductory planning stages of overhauling their website to the process of actually “doing stuff” at the new digital branch.


    Lori Reed

    Lori Reed, Managing Editor of ALA Learning, has more than 15 years experience in training and is the Learning & Development Coordinator for the Charlotte Mecklenburg Library where she oversees the learning & development of a diverse group of staff at twenty libraries. Lori’s passions are performance consulting, learning strategies, and e-learning. Lori is coauthor, with Paul Signorelli, of Workplace Learning and Leadership: A Handbook for Library and Nonprofit Trainers. Lori also blogs at LoriReed.com and can be reached at lori[at]lorireed.com.

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